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    Home » Sony, Oculus, “Skylanders,” Yoshi Among E3 Winners

    Sony, Oculus, “Skylanders,” Yoshi Among E3 Winners

    By SHOOTSaturday, June 20, 2015Updated:Tuesday, May 14, 2024No Comments1821 Views
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    In this Monday, June 15, 2015 file photo, Asad Qizilbash, head of software marketing for Sony Computer Entertainment America, walks out onstage as graphics from the video game "Dreams" are displayed during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena in Los Angeles. (Photo by Chris Pizzello/Invision/AP, File)

    By Lou Keston

    LOS ANGELES (AP) --

    The video-game industry's annual Electronic Entertainment Expo, which occupied the Los Angeles Convention Center this past week, was an overwhelming, exhausting experience — so many games, so little time. But most of the attendees had a similar reaction: "This is really fun." Still, some companies came off better than others. So who won E3?

    MICROSOFT VS. SONY
    At this point in the Xbox One/PlayStation 4 battle, exclusive games are the best way to attract new buyers. Microsoft's Xbox has "Halo 5: Guardians," ''Gears 4," ''Rise of the Tomb Raider" and the endearingly weird "Cuphead." Sony's PS4 has "Uncharted 4: A Thief's End," ''The Last Guardian," ''Horizon: Zero Dawn," ''Dreams" and the spooky "What Remains of Edith Finch." WINNER: Slight edge to Sony if the long-awaited "Last Guardian" lives up to its promise.

    OLD VS. NEW
    Microsoft won over many fans by promising it would be making the most of the games for its previous console, the Xbox 360, playable on the newer Xbox One. Sony's announcement of a remake of 1997's "Final Fantasy VII" drew rapturous applause. But there are still plenty of eye-catching new titles on the horizon, from the universe-spanning "No Man's Sky" to the down-and-dirty brawler "For Honor." Even established properties like "Fallout" and "Call of Duty" have some new tricks up their sleeves. WINNER: New.

    NINTENDO VS. ITS FANS
    Nintendo die-hards took to social media to express their frustration with the company's threadbare E3 lineup. Nintendo President Saturo Iwata responded with . well, not exactly an apology, but at least an acknowledgement of the negative feedback. Nintendo's still a huge part of E3, but it isn't doing much to turn around the fortunes of its fading Wii U. WINNER: The fans. They may not be happy, but they're justified.

    PROJECT MORPHEUS VS. OCULUS RIFT
    Two companies are spearheading the drive to make immersive, three-dimensional virtual reality the next big thing in electronic amusement. Sony's Project Morpheus is still rough around the edges, though we were quite taken with a Harmonix-designed app that lets users zone out to psychedelic images synched to music. The Oculus Rift, though, has come a long way, making this critic feel for the first time that this was exploration of a real 3D environment. WINNER: Oculus.

    "TOYS TO LIFE" MELEE 
    This category, in which physical toys become animated onscreen characters, got more crowded with Warner Bros.' "Lego Dimensions," which features Batman, Scooby-Doo and favorites from "The Lord of the Rings" and "The Lego Movie." Disney has added the cast of "Star Wars" to its "Infinity 3.0." Nintendo's adorable "Animal Crossing" critters are heading for the amiibo lineup, and Donkey Kong and Bowser are crossing over to Activision's "Skylanders." That franchise is also adding toy vehicles, so don't expect it to put on the brakes anytime soon. WINNER: "Skylanders," the original and still champ.

    YARNY VS. YOSHI
    Yarny, an awkward little creature made from wire and red yarn, is the unlikely hero of Electronic Arts' "Unravel." His creator says the yarn represents "love, and the bonds that we make," and a physical version of the character charmed social media with his adventures on the E3 show floor. Still, he's no match for Nintendo's Yoshi, whose upcoming "Yoshi's Woolly World" is being accompanied by an adorable woven-yarn amiibo of the spunky dinosaur. WINNER (by a thread): Yoshi.

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    Category:News
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    Kim Gehrig Wins The DGA Award For Outstanding Achievement In Commercials

    Saturday, February 7, 2026

    Kim Gehrig of Somesuch has won the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials for 2025. The honor was announced and celebrated during the gala 78th DGA Awards ceremony on Saturday evening (2/7) at the Beverly Hilton.

    This marked the third time in the last four years that Gehrig has won the coveted honor. She's been a nominee each of those four years.

    This time around, Gehrig won on the basis of two entries: Nike’s “You Can’t Win. So Win.” for Wieden+Kennedy, Portland, Ore.; and the Apple film “I’m Not Remarkable” via in-house agency Apple Marcom.

    The latter piece celebrates how “disabled” students around the world use Apple products and accessibility features to get the full college experience--studying, socializing and achieving on their own terms.

    Driven by the song “I’m Not Remarkable” by Kittyy & The Class, Deaf and “disabled” college students perform in a stirring musical number spanning college campuses, in dormitories at house parties and more. Through their collective voices, the students express a strong singular sentiment--that “remarkable” is a word that should be reserved for everyone.

    Gehrig has an award-winning pedigree with Apple. She directed its accessibility short “The Greatest” in 2022 which went on to garner the primetime commercial Emmy Award, and helped her win the DGA Award for Outstanding Directorial Achievement in Commercials for 2022.

    As for Nike’s “You Can’t Win. So Win,” that spot made its broadcast debut on the 2025 Super Bowl. The work tackles the misconceptions that have perennially shackled women sports. Women athletes can’t stand out--or so they’re told. They can’t have an... Read More

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