Sony is expanding its professional media lineup with the introduction of two new G Series Professional Solid State Drives in 960GB (SV-GS96) and 480GB (SV-GS48) capacities. These SSDs were designed to meet the growing need for reliable, external video recording devices docked to camcorders or high-performance DSLRs. For content creators looking for more efficient, stable and flexible hi-bitrate recording in often unpredictable environments, Sony’s G Series SSDs deliver optimal performance for several popular professional video recording devices, while offering a far longer lifetime.
Building on the reliability synonymous with Sony’s Professional Media products, the new SSDs are a solid option for respective video recorders, offering videographers stable high-speed capabilities, a sense of security and lower cost of ownership due to their longer life. Using Sony’s Error Correction Code technology, the 960GB G Series SSD achieves up to 2400 TBW (terabytes written), while the 460GB drive can reach 1200 TBW, resulting in less frequent replacement and increased ROI. 2400 TBW translates to about 10 years of use for the SV-GS96, if data is fully written to the drive an average of five times per week.
The drives are also designed for ultra-fast, stable data writing. While other SSDs have a tendency for data write speeds to suddenly drop after repeated re-write cycles, Sony G Series SSDs feature built-in technology preventing sudden speed decreases, while ensuring stable recording of high bitrate 4K video without frame dropping. For example, used with an ATOMOS Shogun Inferno, G series SSD is able to record video at 4K 60p (ProRes 422 HQ) mode stably.
When paired with the necessary connection cables, the new G Series drives can be effortlessly removed from a recorder and connected to a computer for file downloading, making editing easier and faster with read speeds up to 550MB/s.
G Series SSDs also offer data protection technology that keeps content secure and intact, even if a sudden power failure occurs. To add to the drive’s stability, it features a durable connector which withstands extreme repeated insertion and removal up to 3000 times – or 6 times more tolerance than standard SATA connectors – even in harsh conditions.
Sony’s SSD G Series is planned to be available May 2017 at suggested retail prices of $539 for SV-GS96 and $287 for SV-GS48.
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More