Creative technology company Splash Worldwide has added Andrew Starling and Beth Axworthy to drive global business development and coordinated marketing initiatives across the company’s seven offices. Both based in Splash’s flagship London office and reporting to CEO Paul Stonebridge, Starling will serve as global business development and marketing director with Axworthy serving as global business development and marketing manager.
Starling and Axworthy both spent the past five years at Hogarth where they established its global business development department and played a key role in driving the company’s strong annual growth. Prior to Hogarth, Starling spent eight years working in business development at BBC Worldwide; he also has extensive experience with management consulting in the media sector, both in London and New York. Axworthy, prior to her tenure at Hogarth, specialized in business development and marketing for the pharmaceutical and clinical research industry. Both bring a proven track record of success with building sustainable growth, managing and integrating global teams, and a high level of industry expertise.
“Splash has differentiated itself in the market by focusing on building an impressive technology component supporting creative production, asset management, and delivery,” said Starling. “The robust tech capabilities already in place, flexible nature of being an independent company, a proven track record with some of the world’s leading companies, and Splash’s end-to-end production offering are a powerhouse combination. Beth and I are looking forward to telling the Splash story more widely and supporting Splash’s long-term success.”
Splash maintains offices in London, New York, Los Angeles, Portland, Amsterdam, Dubai, and Singapore.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More