Editor Erin Nordstrom, whose body of work spans commercials, documentary and music video work, has joined creative editorial shop Spot Welders. Nordstrom will be based in the company’s Los Angeles office, but will be available to its New York and East Coast-based agency clients as well. Her signing was announced by Spot Welders’ managing partner David Glean.
Nordstrom joins Spot Welders from the Santa Monica office of Optimus, where she’s been for the past six years. Prior to that she spent seven years freelancing for a range of agencies and postproduction companies in Southern California. A graduate of Indiana University, she started her career with a small editorial company in L.A. that worked frequently for the boutique creative agency Ground Zero. She eventually joined the agency as its staff editor, where campaigns she worked on for clients like ESPN and others won numerous Belding and One Show awards.
Nordstrom describes her freelance years as a time when her work “ran the gamut of what you could do as an editor. It was a great learning experience, and forced me to exercise lots of creative muscles.” She made countless connections with filmmakers, creatives and producers, many of which have opened doors for her creatively.
For example, during her time at Ground Zero, one of the producers hooked her up with a still photographer who was working on building a director’s reel. The result of that collaboration was her editing an award-winning documentary on the band Wilco titled I Am Trying to Break Your Heart.
Later during Nordstrom’s stay at Optimus, her EP connected her with a producer who was working on a passion project about a headstrong artist who frequently clashed with the patrons who hired him to carve intricate caves out of desert sandstone formations. The resulting film, Cave Digger, directed by Jeffrey Karoff, was nominated for a Best Short Subject Documentary Oscar in 2014.
On the ad front, Nordstrom’s credits include spots that range from emotional to comedic for such brands as Activision, Columbia Sportswear, Samsung, Taco Bell, Motorola and Honda.
