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    Home » spot.com.mentary: Lifeblood

    spot.com.mentary: Lifeblood

    By SHOOTWednesday, April 16, 2014Updated:Tuesday, May 14, 2024No Comments4094 Views
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    Robert Goldrich

    By Robert Goldrich

    --

    As we view entries for SHOOT’s 12th annual New Directors Showcase—which will be unveiled on May 22 at the DGA Theatre in NYC (https://www.shootonline.com/eventregister)—the importance of such industry dynamics as mentorship and providing opportunities for aspiring talent become clearly evident.

    Most director backstories include a big break or two in terms of education, an apprenticeship, someone’s belief in an unproven talent resulting in a pivotal gig—all underscoring that the constant lifeblood of our community is new talent being given a chance.

    Our Up and Coming Directors/Spring Collection feature story in last month’s Directors Series (SHOOT, 3/21) reflects this. Consider Oscar-nominated production designer Jess Gonchor, one of the emerging directors profiled on the strength of spots he has helmed at Hungry Man. Helping Gonchor at different junctures in his career has been director Bennett Miller.

    Gonchor started out in the theater and then expanded into film, mainly in the art department. He art directed several movies and then found a niche in commercials, extending his reach into production design. “The first commercial I art directed was with Bennett when he was at Hungry Man,” noted Gonchor. (Miller is now repped for spots by Smuggler.) Gonchor and Miller developed a working relationship and rhythm in commercials over the years so the director naturally gravitated towards the production designer for his first feature film, the lauded Capote.

    In turn, Gonchor feels his work on Capote led to the opportunity to connect with the Coen brothers, sparking a longstanding relationship which included the production designer’s Oscar nomination for True Grit.

    Gonchor’s collaboration with Miller is also ongoing, spanning the features Moneyball and the upcoming Foxcatcher. For the latter, Gonchor did double duty as production designer and for the first time as second unit director.

    “Being a full-time production designer,” related Gonchor, “you know the material so well—your work is all linked to the story. I asked Bennett if I could do some of the stuff that he couldn’t get to with the first unit. He was gracious and trusting enough to say that was a good idea. He took a chance and it was a wonderful experience.”

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    Category:spot.com.mentary



    Super Bowl Ads Try To Overcome Tough Times With Health, Caring, Nostalgia and Laughs

    Monday, February 9, 2026
    This photo provided by Anheuser Busch shows the Budweiser 2026 Super Bowl NFL football spot. (Pat Piasecki/Budweiser via AP)

    At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even crack a smile. Ring showed how neighbors can use their doorbell cameras to find lost pets. A Budweiser Clydesdale protected a bald eagle chick from the rain. Novartis touted a blood test that can detect prostate cancer. Toyota reminded viewers to wear their seatbelts. Mister Rogers was invoked twice: Lady Gaga sang his classic "Won't You Be My Neighbor?" in a tearjerker for Rocket Companies while the National Football League used "You Are Special" to promote its work with youth sports organizations. "A key thread running through this year's Super Bowl ads was a desire for peace, harmony, community, and neighborliness," said Kimberly Whitler, a marketing professor at the University of Virginia's Darden School of Business. "There is a general theme centered on people coming together to support one another." America is uneasy. U.S. consumer confidence fell to its lowest level since 2014 in January. The killings of two protesters by federal officers in Minneapolis last month led to widespread outrage. And winter weather has been brutal across much of the country. "There is a collective trauma. Everybody is stressed out. It doesn't matter who you are, it's something that's impacting everyone," said Vann Graves, the executive director of the Brandcenter at Virginia Commonwealth University. Super Bowl ads, he said, give people a much-needed respite and a rare shared moment. "It's been a bit of time that we can just be human and be silly and enjoy ourselves," Graves said. Playing for laughs There is plenty of silliness in this year's commercials. Sabrina Carpenter tried to build the perfect man out of... Read More

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