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    Home » Spotify latest tech name to cut jobs, axes 6% of workforce

    Spotify latest tech name to cut jobs, axes 6% of workforce

    By SHOOTMonday, January 23, 2023Updated:Tuesday, May 14, 2024No Comments548 Views
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    By Kelvin Chan, Business Writer

    LONDON (AP) --

    Music streaming service Spotify said Monday it's cutting 6% of its global workforce, becoming yet another tech company resorting to layoffs as the post-pandemic economic outlook weakens.

    CEO Daniel Ek announced the restructuring in a message to employees that was also posted online.

    As part of the revamp involving a management reshuffle, "and to bring our costs more in line, we've made the difficult but necessary decision to reduce our number of employees," Ek wrote.

    Big tech companies like Amazon, Microsoft and Google announced tens of thousands of job cuts this month as the economic boom that the industry rode during the COVID-19 pandemic waned.

    Stockholm-based Spotify had benefited from pandemic lockdowns because more people had sought out entertainment when they were stuck at home. Ek indicated that the company's business model, which had long focused on growth, had to evolve.

    The company's operating costs last year grew at double its revenue growth, a gap that would be "unsustainable long-term" in any economic climate, but even more difficult to close with "a challenging macro environment," he said.

    Spotify made "considerable effort" to rein in the costs over over the past few months, "but it simply hasn't been enough," he said.

    "I hoped to sustain the strong tailwinds from the pandemic and believed that our broad global business and lower risk to the impact of a slowdown in ads would insulate us. In hindsight, I was too ambitious in investing ahead of our revenue growth," Ek said.

    He said that's why the company is cutting its global workforce by about 6%, without giving a specific number of job losses. Spotify reported in its latest annual report that it had about 6,600 employees, which implies that 400 jobs are being axed.

    "I take full accountability for the moves that got us here today," Ek said.

    After years of heady growth, analysts say tech companies are being forced to cut jobs in preparation for an economic dowturn that's likely to cut demand for their software, products and services and reduce digital ad spending.

    Just last week, Google announced it was slashing 12,000 jobs while Microsoft said it would cull 10,000 workers, bringing to at least 48,000 the number of cuts that Big Tech companies announced in January alone.

    In early trading, shares of Spotify added 4.2% to $102.01.

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    Tags:Daniel EkSpotify



    Gravy Films Signs Director Victoria Rivera

    Tuesday, January 20, 2026
    Victoria Rivera (photo by Josefina Santos)

    Gravy Films has added director Victoria Rivera to its roster. A Colombian filmmaker based in New York City, Rivera directs in both English and Spanish. Her emotionally resonant work has earned multiple Vimeo Staff Picks and premieres at top-tier film festivals. Her commercial work includes the AICP-nominated “Los Viejitos” for McDonald’s and the powerful Gold Telly Award-winning PSA “More Donors More Hope” for the HRSA, which encourages Hispanic communities to donate so that they can find life-saving genetic matches. Her adaptable skillset and emotive directorial sensibilities have been tapped by brands like Verizon, Google, NHTSA, Johnson & Johnson, Lysol, Neuriva, Blueprint Medicines, and The New Yorker to bring their commercial films to life. Prior to joining Gravy Films, Rivera had most recently been with SLMBR PRTY for commercial representation. Masterfully telling empathetic and powerful stories that center on young people, Rivera has turned out work such as the short film Night Swim which portrays a teen friend group’s night out, premiering at the Tribeca Film Festival. Lucia, the short film that tells the story of a seven-year-old girl in foster care, debuted at the Austin Film Festival and premiered on Short of the Week. Rivera’s other shorts include the narrative film Verde, the commissioned short The Longest Breath for Hulu and Disney+’s Bite Size Halloween series, the public service film Together We Rise for Vital Voices, as well as documentaries such as Amma, Skull + Bone, and Mapelo: An Expedition. “I’ve always believed the best work comes from curiosity, openness, and a deep love for the medium,” remarked Rivera. “My process is rooted... Read More

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