International music company Squeak E. Clean Studios has brought on seasoned music producer Jennie Armon as executive creative producer, working out of its New York location. She has over 15 years of experience across creative and production roles in the advertising industry, including multiple tenures leading teams at music and sound companies as well as several agency-side posts. Most recently, Armon spent seven years with Brooklyn-based music and sound company Found Objects as executive producer and music supervisor.
Armon’s passion for building a more diverse industry for tomorrow led her to AMP’s Diversity & Inclusion Committee, which most recently raised $26,000 for the AMP x Save the Music Scholarship that will welcome up to five talented, underrepresented students to the advertising music industry. Armon was also recently inducted into the Guild of Music Supervisors and was named an official voting member for the Grammy Awards. Armon won a Clio for her work on the trailer for Ridley Scott’s Life in a Day 2020, and her music supervision talents will also be seen on the silver screen for the first time in the upcoming comedy feature I’ll Be Right There starring Edie Falco.
Armon first found her way to advertising through the agency side, landing a gig as an entry-level creative at Publicis, while spending her nights and weekends moonlighting as a local DJ. Her voracious appetite for music did not go unnoticed by her colleagues and she was quickly enlisted for pulling music for pitches; it was then that she realized the potential to carve a path for herself in the advertising music space. She regards her proudest work as those driving social impact. She worked on the spot “Widen the Lens” for P&G, which shows the harsh reality of how implicit biases spur systemic racism, launching the brand’s campaign to widen the view of the joy, beauty and vastness of Black life. This work went on to be recognized at the D&AD Awards and Webby Awards. She also contributed to the spot “Rise and Shine” for the Trombone Shorty Foundation in collaboration with the Jazz and Heritage Foundation of New Orleans, which featured of a cover of “Everything I Do Gonh Be Funky” to promote virtual music lessons as an endeavor to keep musicians working amidst the pandemic.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More