Stadium Creative Group has added filmmaker Rodney Lucas to its U.S. commercial roster. Known for his raw, street-level storytelling, Lucas hails from the South Side of Chicago and is now based in Brooklyn, NY. He’s built a career at the intersection of documentary and commercial filmmaking, creating emotionally charged, culturally rich narratives for brands like Nike, Adidas, Beats by Dre, U.S. Bank, Amazon, Square, Verizon, Puma, Clarks Originals, and Toms Shoes.
Lucas’s latest documentary, Black Hercules, an intimate exploration of Black bodybuilding, was officially selected for the Shorts program at the 2024 Tribeca Film Festival, marking a major milestone in his career.
Additionally, Lucas was tapped to direct the Netflix series Untold: The Murder of Air McNair, which investigates the meteoric rise of NFL quarterback Steve McNair and the complex, tragic circumstances surrounding his shocking 2009 murder.
“Rodney is an undeniable force in modern storytelling,” said Samy Mosher, founder and director at Stadium Creative Group. “His ability to craft deeply human narratives–whether in documentary form or commercial campaigns–sets him apart. With Black Hercules making waves at Tribeca and his Netflix directorial debut, this is just the beginning of his impact. We couldn’t be more excited to have him on board.”
Lucas’ work has earned numerous accolades, including a Tribeca X Award, a Webby, 13 Telly Awards, three AdStar Awards, and Cannes Lions shortlist recognition. He is also the founder of Southside Films, a cinematic house dedicated to collaborative Black storytelling. Prior to joining Stadium Creative Group, Lucas was most recently repped for commercials by production company Little Minx.
Lucas just wrapped a multi-day production with the Obama Foundation which is currently in postproduction and slated for release later this year.
