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    Home » Steffen Wild to head virtual production at Techicolor’s Pre-Pro Studio

    Steffen Wild to head virtual production at Techicolor’s Pre-Pro Studio

    By SHOOTThursday, August 15, 2019Updated:Tuesday, May 14, 2024No Comments1472 Views
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    LOS ANGELES --

    Technicolor (Euronext Paris: TCH, OTCQX: TCLRY) has named Steffen Wild to head its Virtual Production department.

    In this role, and reporting to Kerry Shea, head of the Technicolor Pre-Production Studio, Wild will be instrumental in the studio’s ongoing success as he partners with storytellers to bridge the gap between filmmakers and VFX throughout the production pipeline. His group will work both in facility and on-location to deliver a fully integrated pipeline and shooting services with the flexibility of a small, manageable team–allowing critical players in the filmmaking process to collaborate, view, and manipulate media assets and scenes across multiple locations as the production process unfolds.

    “As head of Virtual Production, Wild will help drive the studio’s forward-looking approach to efficient filmmaking by bringing previously separate departments together into a single pipeline,” said Shea. “We currently see what used to be separate departments merge together. For example, pre-vis, tech-vis and post-vis, which were all separate ways to find answers to production questions, are now in the process of collaborating together in virtual production.”

    An industry veteran, Wild has over 20 years’ experience, including 10 years spearheading Jim Henson’s Creature Shop’s expending efforts in innovative animation technologies, virtual studio productions and new ways of visual storytelling. As SVP of digital puppetry and visual effects at the Creature Shop, Wild crafted new production techniques using proprietary game engine technologies. As such, Wild brings to Technicolor in-depth knowledge of global and local VFX and animation production, rapid prototyping, and cloud-based entertainment projects. In addition to his role in the development of next-generation cinematic technologies, he has set up VFX/animation studios in the U.S., China, and South-East Europe.

    “I’m absolutely excited that Technicolor is committed to virtual production as we are embedded into the mindset of filmmaking,” said Wild. “The history of filmmaking that is in our company’s DNA and the fact that we can now extend our playing field from the very early stages of pre-production across all aspects of the filmmaking process to final color correction is an extremely exciting idea. MPC’s creative collaboration with Jon Favreau on The Lion King laid the groundwork for the new fabric of how we’re going to create and experience content in the future.”

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    Tags:Kerry SheaSteffen WildTechnicolor



    Elevado Names Bryan Farhy Managing Director To Scale Its Hybrid AI Production Studio

    Monday, August 10, 2026

    Hybrid AI production studio Elevado has appointed Bryan Farhy to serve as its managing director. Farhy will own Elevado’s commercial function--leading new business, go-to-market strategy, and studio growth--as the studio expands its roster of agency and brand partners.

    The hire marks a deliberate next step for Elevado which was launched in 2025 under the Saylor umbrella. Elevado has built a reputation for hybrid workflows that fuse AI with live action, animation, and VFX for clients including Johannes Leonardo, Prime Video, Adobe, Netflix, Apple, Universal, and Hilton.

    “We’ve spent the last year proving the work. Now we’re building the business to match it,” said Rupert Cresswell, co-founder & chief creative officer, Elevado. “We’re not bolting AI onto old production models--we’ve built an entirely new one. Bryan has spent his career translating exceptional creative into exceptional partnerships, and he does it with taste. He’s the right person to put Elevado in every room where the most ambitious advertising work gets decided.”

    Farhy joins Elevado with more than two decades of commercial leadership across the production and advertising industries. His career includes senior management at Method Studios, where he served as managing director, West Coast; B-Reel, as director of business development for North America; RSA Films as executive producer and head of sales USA; and Stink Films, as North American head of sales. Across those roles he has built and led relationships with brand-side marketing leaders, agency production heads, and creative directors--and has become known for architecting brand alliances that create real, lasting value for clients and talent alike.

    At Elevado, Farhy will build and manage the... Read More

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