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    Home » Stept Adds Truesdell Brothers To Its Directorial Roster

    Stept Adds Truesdell Brothers To Its Directorial Roster

    By SHOOTTuesday, June 24, 2025No Comments151 Views
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    The Truesdell Brothers
    LOS ANGELES --

    Creative and production company Stept has signed directorial duo the Truesdell Brothers–consisting of Tim and Will Truesdell–for exclusive commercial representation in the U.S.

    “Our roster is built around directors who are shaping the future of filmmaking, and the Truesdell Brothers embody that,” said Nick Martini, co-founder of Stept. “Their command of tools like Unreal Engine and AI complements our in-house innovation, and their ability to craft visually stunning, emotionally resonant work makes them a perfect fit for Stept.”

    The addition of the Truesdell Brothers to its roster marks a natural extension of Stept’s commitment to next-generation talent and innovative storytelling. The Truesdells’ approach to directing fuses technical precision with creative ambition, bringing elevated execution to every phase of production.

    Prior to joining Stept, the Truesdell Brothers were repped in the U.S. ad market by Rakish. They continue to have international representation, handled Down Under by Auckland, NZ-based Reel Factory.

    The directing duo’s recent work includes “Oakley Moto,” a high-octane spot celebrating Oakley’s 50-year legacy in motorsports. Tasked with building a brutalist sci-fi world on a one-day shoot, the brothers used AI-powered previsualization to map out a full animatic ahead of production, solving post challenges before cameras even rolled. The result is a seamless blend of live action and VFX that captures the flow-state of motocross with cinematic intensity.

    “We’re always chasing the balance between feeling and form,” said Tim Truesdell. “Stept shares that hunger to push the medium, to use every tool available in service of a bigger creative idea.”

    “Joining Stept feels natural to us,” added Will Truesdell. “There’s a shared philosophy here: innovate with intention, and never lose sight of the story.”

    The duo is currently directing a commercial and film project with Salomon Sports.

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    Category:News
    Tags:SteptTruesdell Brothers



    Video Game Performers Ratify Contract To End Nearly Yearlong Strike

    Wednesday, July 9, 2025

    Unionized video game performers have overwhelmingly voted to approve a new contract with their employers. The vote, whose results were announced Wednesday night by the Screen Actors Guild-American Federation of Television and Radio Artists, ends a nearly three-year-long effort from union negotiators to obtain a new contract for the performers. The process, which included an 11-month strike against several major game makers, hinged on how artificial intelligence would affect performers in the industry. SAG-AFTRA said 95% of the members who voted favored ratification. The new contract delivers pay raises, control over performers' likenesses and artificial intelligence protections. A tentative contract agreement was first reached in early June between the union and an industry bargaining group consisting of several major video game companies, including Activision, Disney and Electronic Arts. Video game performers "endured a great deal of sacrifice throughout the 11-month strike," Duncan Crabtree-Ireland, the SAG-AFTRA national executive director and chief negotiator said in a press release announcing the results. "Now that the agreement is ratified, video game performers will be able to enjoy meaningful gains and important A.I. protections, which we will continue to build on as uses of this technology settle and evolve," Crabtree-Ireland wrote. Audrey Cooling, a spokesperson for the video game producers involved in the deal, wrote that the agreement "delivers historic wage increases, industry-leading A.I. protections, and enhanced health and safety measures for performers." "We look forward to building on our industry's decades-long partnership with the union and continuing to create groundbreaking entertainment experiences for billions of players... Read More

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