Independent global media and marketing consultancy Ebiquity has named Nick Waters as its group CEO. He will join the company on July 1 and be appointed as an executive director of the board. Alan Newman, currently interim CEO, will resume his role as chief financial and operating officer also effective on July 1. Waters brings more than 20 years’ experience in senior executive roles at leading international media, digital and advertising businesses. He joins Ebiquity from Dentsu Aegis Network (formerly Aegis Group plc), a multinational media and digital marketing group, where he worked for 10 years. He was most recently its executive chairman, U.K. and Ireland, having previously been CEO of Asia Pacific for nine years. Prior to Dentsu Aegis Network, Waters held a number of senior roles at global media agency Mindshare for more than 10 years, which he joined from international advertising and marketing agency, Ogilvy & Mather. At Mindshare he progressed to become CEO of EMEA having been CEO of Asia Pacific and previously CEO of Southeast Asia.
Advertising industry PR agency Mister Sweat has changed its name to Sweat + Co, and launched a consulting practice aimed at helping agencies weather the current coronavirus crisis and prepare themselves for the world beyond it. Sweat + Co also announced a daily webinar series, “Agencies Under Quarantine,” which assembles industry thought leaders to provide practical tips for agencies during and after the pandemic. Management consulting may seem an odd fit for a PR agency, but consulting has been a part of the Sweat + Co process since its beginning, with journalist, novelist and agency PR vet Jeff Sweat, former communications head at 72andSunny and Deutsch LA. The core Sweat + Co team includes communications experts from all levels of the industry, former management consultants, new business directors, executive coaches, and an organizational psychologist. The consulting practice brings in an additional team of industry experts, aka the Vital Squad, who will each join projects based on client needs. Among those on the Vital Squad are: Nancy Alley, former chief talent officer at Deutsch LA (who offers expertise in HR and recruiting); Jason Elm, former ECD at Barkley and Heat (creative department coaching and consulting industry creative practices); Susan Franceschini, director of advertising organization ThinkLA (people and coaching); Betsy Hindman, former B2B national account manager at Disney and B2B marketing strategist (LinkedIn marketing); Justin Hooper, principal at Undynable, former GCD at 72andSunny and CCO at StubHub (creative department coaching); and Steven Ornstein, CFO at WongDooody, Havas Battery LLC, and former CFO at 72andSunny (strategic finance)….
