MEC Wavemaker, the content division of MEC, has boosted its U.K. management lineup with the appointment of Danny Weitzkorn to the new role of content partnerships director. Weitzkorn joins Wavemaker from Ball Street, the U.K. multi-platform football network, where he was client services and marketing director. Weitzkorn will now lead integrated content partnerships for clients including Compare The Market, Danone and Visa Europe. He will focus on delivering insight driven content solutions at the points on the purchase journey where they can most effectively impact a brand’s performance. Weitzkorn will report to Damien Gillman, MEC Wavemaker’s head of content partnerships….
NYC-based creative production collective Sibling Rivalry has added Shelby Ross as exec producer. Ross brings more than 20 years of commercial and film production experience to Sibling Rivalry after honing his skills at shops including Epoch Films and Smuggler. He then went on to create and executive produce global campaigns for clients such as Gatorade, HP, Northrop Grumman, Google, Samsung, Verizon, and Save the Children….
Toronto-based music and sound design company BoomBox has signed music director, producer and composer mr/tommy zee to its roster for Canadian representation. Based in Amsterdam, but now available to the Canadian market through BoomBox, mr/tommy zee is the founder of music collective HLGRM and previously worked as a creative director for MassiveMusic. His credits include work for global brands such as Nike, Audi, Google, BMW, Heineken, as well as the recent national Team Canada spot, “Ice In Our Veins.” The deal gives BoomBox’s clients exclusive access to mr/tommy zee’s roster of world class singers, songwriters and composers that he has built up over a decade. This marks the first time the former Torontonian is available for commercial work on his home turf in six years….
