Founders/exec producers Diego Luna, Pablo Cruz and Eric Bonniot have formed GLORIA, a multi-platform production studio specializing in branded entertainment. With offices in L.A. and Mexico City, the new venture opens with directors Rodrigo Valdés and Rogelio Sikander of The Maestros, Luna, writer/director Jonás Cuarón, Alonso Ruiz Palacios, Mario Munoz, and Fernando Frias. GLORIA’s upcoming projects include a feature-length branded documentary and the company is currently in production on a six-part web series for Mexico’s largest department store chain. GLORIA is represented by Siobhan McCafferty of Siobhan McCafferty & Associates on the West Coast, Janell Vircks at Representation for Media Makers in the Midwest, and Alana Rothlein of Envision It Reps for the Hispanic market….
Passion Pictures has signed London-based director Cassidy Burcher for exclusive representation. Burcher is a young Londoner whose breakthrough commercial project, a film introducing the new Honda HR-V, was recently well received. Having started his career as a runner at Rattling Stick, Burcher bought a 5D and gained as much experience as possible behind the lens, working in a number of roles including as DP on several music videos. Before long he was employed as 2nd unit director on shoots for brands such as Renault and Kit Kat, and most notably on the multi-award-winning Ringan Ledwidge-helmed “Three Little Pigs” spot for The Guardian. Subsequently Burcher earned independent freelance directing jobs from agencies, including a Morrison’s film starring Ant and Dec via DLKW Lowe. Burcher’s previous directing work includes several notable music videos and he’s keen to keep expressing himself in that medium as well as via commercials, with an eye on branching out into mixed-media filmmaking that will incorporate live-action and animation. His next big commercial project is due for release in September….
