New York-based ad agency StrawberryFrog has unveiled its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through the design of innovative products and services. The new firm–in which StrawberryFrog founder/CEO Scott Goodson is a principal–is founded on the belief that true innovation is inherently “pluralistic”–a system based on diversity of people, experiences, and thought processes–and deeply rooted in purpose. As clients increasingly demand that silos between internal functions come down, and consumers push for products to actually reflect marketing promises, inplural aims to provide an answer for companies seeking to bring their purpose to life across all aspects of their business. inplural is distinct in structure, which involves assembling interdisciplinary teams for each client. These teams may consist, for instance, of psychologists, creative technologists, entrepreneurs, cultural forecasters, product managers, and artists, ensuring a comprehensive and innovative approach to problem-solving. This model stands in contrast to traditional consultancy practices by offering a dynamic, tailored service that addresses the unique challenges of each organization. Daniel Gomez Seidel, a principal in and managing director of inplural, brings a rich background in design thinking, product innovation, and cultural transformation, and a deep network of creative collaborators across diverse, unconventional fields. With services ranging from research & insights, product, service & experience innovation, organizational design & training, to prototyping & implementation, inplural supports its clients from concept through to launch. This end-to-end service model ensures that innovative ideas are realized as actionable, impactful solutions. Under the leadership of Goodson and Gomez Seidel, inplural seeks to drive genuine advances in how marketing is conceived and deployed. By bridging the gap between marketing, product development, and organizational strategy, inplural is looking to attain a unified, purpose-aligned experience for employees and customers alike. This integrated approach is designed for leaders committed to making company purpose a living, breathing reality….
Curatorial Committee Is Set For The 2025 AICP Show
The AICP has unveiled the full roster for the Curatorial Committee for the 2025 AICP Show: The Art & Technique of the Commercial. The committee, representing a lineup of experts from a cross-section of the industry, will gather this spring under the leadership of AICP Show chairperson Patrick Milling-Smith, co-founder and CEO of SMUGGLER.
The entry deadline for the full suite of AICP Awards--which includes The AICP Show, the AICP Next Awards and the AICP Post Awards--is Wednesday, Feb. 26. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
The AICP Show Curatorial Committee is the final stage of a bifurcated judging system that begins with a series of panels with experts in various fields from around the globe, nominated by their peers, who judge work across their respective categories. The Committee then serves as the final arbiter of the awards, confirming eligibility and appropriateness to category, as well as selecting the Best of Show--the winners in the Advertising Excellence/Campaign and Advertising Excellence categories.
In assembling the Committee, Milling-Smith said he was seeking a wide range of viewpoints and influences, representing just about every facet of branded film and commercial creation and production matrix. “We strove to assemble a complementary and aspirational range of voices and experiences,” he commented. “This Curatorial Committee is an inspiring blend of creative and executional excellence. I want it to be a rewarding and invigorating experience for all in the room, and best of class in terms of the caliber of people reviewing the... Read More