The Type Directors Club has renamed its annual BIPOC student scholarship as the Adé Hogue Scholarship, in memory of the talented young designer. Broderick “Adé” Hogue was a beloved art director, designer and letterer based in Chicago, lending his talents to such brands as Nike, Facebook, Target and Netflix, all while teaching typography and lettering classes at DePaul University. Adé was as passionate about the sport of cycling as he was about the intricacies of design–and with a drive to foster diversity in both worlds. All of this made him a wonderful voice on the ADC 100th Annual Awards jury last year. Tragically, Adé was killed last October at the age of 32, after being struck by a van while cycling in Chicago’s Near North Side. As Black History Month commences and with a desire to help continue his creative legacy, The One Club for Creativity and the Type Directors Club–in cooperation with the Broderick Adé Hogue Foundation–have rechristened the Superscript Scholarship in honor of Adé. Sponsored by Monotype, the Adé Hogue Scholarship will award $5,000 to an outstanding US-based BIPOC typeface design, lettering, or calligraphy student currently in their junior year of college or in their first year of graduate or postgraduate school. Applications for the Adé Hogue Scholarship–alongside the Beatrice Warde Scholarship for female-identifying creative students–are now being accepted, with March 31, 2022 as the deadline…..
Catarina Gonçalves has joined Republica Havas’ executive team as chief strategy officer. Gonçalves will oversee the agency’s Strategy, Research, Data & Analytics, and Content & Social Media practices. Gonçalves, who is fluent in Portuguese, English, and Spanish, brings 20 years of national and global experience leading brand and creative strategy as well as research and account planning for a host of blue chip brands. Most recently, she was director of strategy for Media.Monks in Los Angeles, where she drove strategy and planning for clients including California Lottery, Mitsubishi, Northgate G. Market, Havaianas, Ring Central, YouTube, and NYX. Prior to Media.Monks, Gonçalves was director of strategic planning for Gallegos United in Los Angeles, where she developed innovative research approaches to create compelling brand stories and strategies. There, she spearheaded campaigns for Got Milk?, Comcast, Chick-fil-A, Carnival Cruise Line, General Mills, and JCPenney. Gonçalves brings a seasoned global perspective as she held leadership roles across Europe, the U.S., and Latin America, including Alma DDB in Miami, Synovate-Censydiam in Madrid, and TBWA in Lisboa. Her clients have also included Coca-Cola, Unilever, PepsiCo, Ford, Cricket Wireless, Rosetta Stone, PNC Bank, State Farm, McDonald’s and Volvo…..
