U.K. production studio KODE has signed director Josh Sondock for commercials and music promos. Having gained popularity as a freelance director and producer, Sondock now embarks on the next stage of his career evolution at KODE. Sondock’s commercial credits span such clients as Golden Goose, Knickerbocker MFG and Next Gen. The director’s humanistic yet cinematic style is evident throughout his work, particularly in the music video arena. Among his music clip credits are: “A Holiday Night” for American singer/songwriter Ashe, which has a vintage filmic aesthetic while telling a small, heartfelt story; Orion Sun’s “Coffee for Dinner”; and Gavin Turek’s “Madame Gold.” The latter reflects Sondock’s storytelling acumen along with his ability to combine a mid-century style with a modern filmic approach. Prior to working as a director, Sondock was an accomplished producer, creating content for brands such as BMW, Pantene, Calvin Klein, Google and UNICEF, as well as music promos for global artists including The Strokes, Glass Animals and A$AP Rocky. Sondock worked for 10-plus years as a producer for directors including Roman Coppola, rubberband, Jared Knecht and Kirby Jean-Raymond….
RadicalMedia has added visual art studio and directing trio sportscar to its roster for representation in the U.K. and Germany. Spanning commercials, music videos, branded content, and photography, the trio–founded in L.A. by visual artists and storytellers Ariel Fish, Lucy Sandler and C Prinz–has worked on a diverse range of projects for brands including Nike, Hennessey, GQ, and Givenchy, as well as with musicians such as Kanye West, Billie Eilish, Chloe x Halle, Tinashe, and Dan Deacon….
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More