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    Street Talk for July 14, 2017

    By SHOOTUpdated:No Comments3087 Views
    Director Stephane Leloutre, aka Deluxe
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    The Cavalry Productions has signed Deluxe, aka director Stephane Leloutre. Deluxe has wrapped his first project in the U.S., a spot for Toyota out of agency Burrell….

    NY-based content studio The Collective @ LAIR has added director and tabletop specialist Ben Dolphin to its roster. Master of high-speed camera work and effects-driven visuals, Dolphin is known for blending live action and CGI elements often in TV commercials across the industries of food, cosmetics, fashion, beauty, and pharmaceuticals. He has worked with brands such as Budweiser, Coca-Cola, Dove, Lipton, L’Oreal and Tylenol. Dolphin recently completed his first project with LAIR, a campaign for The American Pistachio Growers featuring a vibrant, visually striking aesthetic style, supported by high-speed closeups of pistachios in motion, colorful backgrounds, and lively typography animations….

    BETC, Paris, is creating TRACTION, a dedicated agency for the global automotive brand Citroen. The TRACTION name pays homage to the legendary Traction Avant (front-wheel drive) vehicle produced by the car manufacturer from 1934 to 1957. Slated to officially open on Oct. 1, TRACTION will be led by Bertille Toledano and Stephane Xiberras, presidents of BETC Paris. Citroen, which, for the last 30 years has been a historic account of the Havas network that helped build this iconic brand, was previously handled by Les Gaulois agency. Toledano will serve as president of TRACTION while Xiberras is president and executive creative director….

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    Category:Street Talk
    Tags:Ben DolphinBETCStephane LeloutreThe Cavalry ProductionsThe Colllective @ LAIR



    Superprime Films Extends Its International Reach With Paris Launch

    Thursday, June 12, 2025

    Superprime Films has officially launched Superprime Paris. This marks a major step in the Los Angeles-headquartered company’s continued international expansion into a market that has long been creatively and strategically important to Superprime and its directors.

    Over the years, Superprime has created standout films across the region for brands including Chanel, Louis Vuitton, Perrier, Cartier, Hennessy, Dior, and Lancôme. France has proven to be a place where bold, creative ideas thrive--and establishing a formal presence here is a natural evolution of Superprime’s desire to deepen longstanding relationships and continue to build new ones.

    Superprime Paris will be supported by La Pac managing director and executive producer Jérôme Denis. La Pac has been a longtime collaborator working closely with Superprime over the years on a number of projects. Denis’ deep ties to the region, shared creative values and strong relationship with Superprime’s directors make this a seamless collaboration.

    “We have always admired the French market for its creative excellence and dedication to the craft of filmmaking,” shared Superprime founders Michelle Ross and Rebecca Skinner in a joint statement.

    “Over many years, Superprime and La Pac have developed a rich partnership marked by iconic campaigns, especially for some of the most prestigious brands and luxury houses in France. As Rebecca and Michelle, along with their exclusive roster of talents, begin their own journey in France, La Pac and its teams will be tasked with supporting the growth of Superprime and strengthening the positions of its directors. Ici c’est Paris!” added Denis.

    The Paris office will represent renowned directors including Sean Baker, Damien Chazelle,... Read More

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