Independent ad agency H/L has expanded its creative team to include nine new hires–associate creative director Deepak George, sr. art directors Nick Kamei and Nhien Nguyen, art directors Mikey Arroyo and Daisy Serafini, copywriter Mark Morgan, associate video producer Sally Zhang, motion graphics designer and editor Jeff Samonte, and camera operator and editor Nate Kristoff. H/L’s notable work includes a partnership with San Francisco 49ers quarterback Brock Purdy for Toyota’s NFL campaign. The agency received a Silver Effie Award back in May for Data-Driven Marketing for their project with Toyota on the automaker’s Sales Match Back system. H/L is headquartered in Oakland, Calif., with people in 22 states and offices in Atlanta, Miami, Phoenix, and St. Louis….
Lord Danger, the creative production company that’s part of the Monstera Group, has added director Ben Steiger Levine to its talent roster for U.S. commercial representation. He joins a Lord Danger directorial lineup which includes Mike Diva, Cache Bunny, MP Curtet, and Parker Seaman.
Steiger Levine shared that he was drawn in part to Lord Danger in that it’s a small, close-knit group of creative pros producing standout work. “They’re not a huge fish but rather a stealthy, nimble piranha made of beautiful rainbow colors that can adapt on a dime and devour,” Steiger Levine said. “All the directors on the roster have a voice. Lord Danger makes original images. Images with impact. Maintaining voice all while effectively selling products is the killer combination that makes work iconic, and this is Lord Danger’s priority.”
Known for his flair for design and visual effects, complemented by his strengths as a storyteller, Steiger Levine burst onto the scene after earning a slot in the 2009 Saatchi and Saatchi New Directors’ Showcase unveiled at the Cannes International Festival of Creativity. He was also named a Young Gun by the Art Directors Club. Prior to joining Lord Danger, Steiger Levine was most recently with production house Greencard.
His reel includes a visually arresting campaign for Jack Links, a campaign for Core Water featuring actress Hailee Steinfeld, work for Nintendo, and the oddly-moving “Intolerance” project for Natrel, the Canadian lactose-free dairy product line, which uses a faux documentary to tell the story of a giant of a man who owes his status to drinking Natrel milk. The effect of a towering man in his too-small house was achieved without any CGI, just using in-camera tricks and compositing. Steiger... Read More
