Havas Media Group North America has partnered with Tastemade in an effort to help brands reach millennial and millennial-minded audiences by way of effective and meaningful programming and distribution methods. This collaboration will afford Havas Media Group clients first-look access to Tastemade’s highly sought-after original content formats, media, and sponsorships across their streaming television network, Instagram, Facebook, Snap, YouTube, Pinterest, and TikTok platforms. Tastemade produces hundreds of hours of food, travel, and home & design content using a multi-platform approach. Launched in mid-2018, Tastemade’s streaming television network has gained prominence in the OTT/CTV space, reaching 65M+ households with long-form original series and documentaries. Havas Media Group’s diverse client roster will have first-look access to this content, driving strong engagement in a quality, brand-safe environment 1800® Tequila and Jose Cuervo® will be among the first brands to benefit from the partnership, with integrations beginning in Q2….
Independent advertising agency GUT has promoted Renata Neumann to head of production, Jeff Hodgson and Eliana Ferrer to creative directors, and Giselle Reggianni to CFO across all three GUT offices. Neumann joined GUT late last year and quickly started overseeing the production department. In her new role she will lead production for all clients in GUT’s Miami office. She is known for producing award-winning work throughout her career, including global campaigns and Super Bowl spots for Burger King, Budweiser and Kraft-Heinz. Neumann’s production expertise has also garnered recognition from international awards programs including Clio, One Show, D&AD, Cannes Lions and El Ojo de Iberoamerica. Hodgson and Ferrer were the first creative team to join GUT Miami when the agency opened its doors in 2018 and have since collaborated on significant projects and campaigns. The duo has led creative work generating billions of earned-media impressions for clients such as Popeyes, Philadelphia Cream Cheese and Tim Hortons. In their new roles as creative directors they will continue overseeing these accounts. As CFO, Reggianni brings two decades of experience to the GUT team and will be overseeing all three offices–Miami, São Paulo and Buenos Aires. A seasoned professional, she is experienced in a variety of industries ranging from advertising and media to real estate and private equity…..
Review: Director Morgan Neville’s “Piece by Piece”
A movie documentary that uses only Lego pieces might seem an unconventional choice. When that documentary is about renowned musician-producer Pharrell Williams, it's actually sort of on-brand.
"Piece by Piece" is a bright, clever song-filled biopic that pretends it's a behind-the-scenes documentary using small plastic bricks, angles and curves to celebrate an artist known for his quirky soul. It is deep and surreal and often adorable. Is it high concept or low? Like Williams, it's a bit of both.
Director Morgan Neville — who has gotten more and more experimental exploring other celebrity lives like Fred Rogers in "Won't You Be My Neighbor?,""Roadrunner: A Film About Anthony Bourdain" and "Steve! (Martin): A Documentary in Two Pieces" — this time uses real interviews but masks them under little Lego figurines with animated faces. Call this one a documentary in a million pieces.
The filmmakers try to explain their device — "What if nothing is real? What if life is like a Lego set?" Williams says at the beginning — but it's very tenuous. Just submit and enjoy the ride of a poor kid from Virginia Beach, Virginia, who rose to dominate music and become a creative director at Louis Vuitton.
Williams, by his own admission, is a little detached, a little odd. Music triggers colors in his brain — he has synesthesia, beautifully portrayed here — and it's his forward-looking musical brain that will make him a star, first as part of the producing team The Neptunes and then as an in-demand solo producer and songwriter.
There are highs and lows and then highs again. A verse Williams wrote for "Rump Shaker" by Wreckx-N-Effect when he was making a living selling beats would lead to superstars demanding to work with him and partner... Read More