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    Street Talk for March 13, 2020

    By SHOOTUpdated:No Comments3592 Views
    Jeff Hodgson, creative director, GUT
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    Havas Media Group North America has partnered with Tastemade in an effort to help brands reach millennial and millennial-minded audiences by way of effective and meaningful programming and distribution methods. This collaboration will afford Havas Media Group clients first-look access to Tastemade’s highly sought-after original content formats, media, and sponsorships across their streaming television network, Instagram, Facebook, Snap, YouTube, Pinterest, and TikTok platforms. Tastemade produces hundreds of hours of food, travel, and home & design content using a multi-platform approach. Launched in mid-2018, Tastemade’s streaming television network has gained prominence in the OTT/CTV space, reaching 65M+ households with long-form original series and documentaries. Havas Media Group’s diverse client roster will have first-look access to this content, driving strong engagement in a quality, brand-safe environment 1800® Tequila and Jose Cuervo® will be among the first brands to benefit from the partnership, with integrations beginning in Q2….

    Independent advertising agency GUT has promoted Renata Neumann to head of production, Jeff Hodgson and Eliana Ferrer to creative directors, and Giselle Reggianni to CFO across all three GUT offices. Neumann joined GUT late last year and quickly started overseeing the production department. In her new role she will lead production for all clients in GUT’s Miami office. She is known for producing award-winning work throughout her career, including global campaigns and Super Bowl spots for Burger King, Budweiser and Kraft-Heinz. Neumann’s production expertise has also garnered recognition from international awards programs including Clio, One Show, D&AD, Cannes Lions and El Ojo de Iberoamerica. Hodgson and Ferrer were the first creative team to join GUT Miami when the agency opened its doors in 2018 and have since collaborated on significant projects and campaigns. The duo has led creative work generating billions of earned-media impressions for clients such as Popeyes, Philadelphia Cream Cheese and Tim Hortons. In their new roles as creative directors they will continue overseeing these accounts. As CFO, Reggianni brings two decades of experience to the GUT team and will be overseeing all three offices–Miami, São Paulo and Buenos Aires. A seasoned professional, she is experienced in a variety of industries ranging from advertising and media to real estate and private equity…..

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    Category:Street Talk
    Tags:GUTHavas Media GroupTastemade



    How “Pee-wee as Himself” Documentary Came Together After Paul Reubens’ Death

    Friday, May 23, 2025

    Paul Reubens did not tell his director that he was dying.

    On July 31, 2023, the news of Reubens' death came as a shock to documentary filmmaker Matt Wolf, who had spent a year trying to convince him to make the ambitious two-part documentary "Pee-wee as Himself," now streaming on HBO Max, and over 40 hours interviewing him on camera.

    But in 2023, the project was in danger of falling apart: The two had been at an impasse for a while over the issue of creative control and they'd finally found a way forward. He had one last interview scheduled, set for the first week of August. Then the texts started coming in. Wolf sat there shaking.

    They'd spoken about everything — Reubens' childhood, his complicated relationship with fame, his ambitions, his commitment to his alter-ego Pee-wee Herman, his sexuality, his arrest — except the fact that he'd been battling cancer for the past six years. But after the initial shock, a renewed purpose set in.

    "I went to work the day after Paul died. I started to read the 1,500-page transcript of our interview through the night and was struck by the significance and meaning that came by understanding that he was privately contemplating mortality," Wolf said. "I was aware that this was an extraordinary situation that was part of the story of the film and that the stakes were the highest I had ever experienced."

    For the next year, Wolf would wake up and say to himself, "You cannot drop the ball. Rise to the occasion." It was, he said, "the most challenging and involved and emotional process of filmmaking that I've ever gone through and maybe that I'll ever go through again."

    The most resistant interview subject
    Reubens wanted to direct his own documentary. He'd always... Read More

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