The Sandbox, a decentralized gaming virtual world and a subsidiary of Animoca Brands, has entered into a strategic partnership with Havas Play, a Havas Group agency connecting brands to communities, passions and purpose, in order to develop metaverse meaningful brand experiences. The new partnership will allow Havas Play clients to engage their communities in immersive decentralized entertainment experiences. Havas Play will work closely with The Sandbox to strengthen its ability to help brands optimize their relevance within Web3 culture by creating engaging interactive experiences and activating their fans and customers. The partnership will include a new training program to upskill hundreds of Havas Play creatives and technologists on how to create custom brand experiences in The Sandbox, and how to use VoxEdit and GameMaker tools for building digital assets and experiences in The Sandbox. This new metaverse program will consist of three separate tracks for executives, creative practitioners, and media experts and strategists. The partnership will allow Havas Play to empower its client brands and communities through immersive interactive experiences,increasing engagement among their fans and followers through gamification mechanics, which are generally not available with traditional social media. The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. With over 360,000 unique players spending 80 minutes a day on average during its 10-week Alpha Season 3, which finished in November, The Sandbox has a strong track record of engaging users across the globe. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds….
Director Dylan Bradshaw Joins PARAGON For Commercials and Branded Content
Production studio PARAGON has added director Dylan Bradshaw to its roster for advertising and branded content collaborations. Bradshaw is a next-gen director blending cinematic storytelling with viral internet culture. He broke out after teaming with co-director Nate Norell to win the 2025 Doritos Crash The Super Bowl contest with “Abduction.” The self-funded spot made its mark, reaching a mega Super Bowl audience and gaining industry recognition. “Dylan represents the new wave of filmmaking we’re most excited about, where cinema and internet culture blur together with precision and next-gen creativity,” commented PARAGON founder/executive producer Jack Linderman. “He’s fearless, curious, and constantly pushing what storytelling can be. Partnering with directors like Dylan keeps us sharp and inspired, and we’re looking forward to what we’ll create together.” Born and raised in Columbus, Ohio, Bradshaw grew up with a passion for storytelling inspired by filmmakers like Steven Spielberg and George Lucas. Encouraged to pursue storytelling with unrestricted imagination, Bradshaw directed projects from a young age, finding joy in bringing people together in the creative process. Witnessing the emergence of YouTube creators--“overly caffeinated people like me who love creating films with their friends”--he was inspired to follow suit in his own way. Moving to Los Angeles, Bradshaw became a director at King Studio, home of TikTok’s most-viewed video. He went on to direct global campaigns for brands like CeraVe, the NFL, and PepsiCo, with work featuring Tom Brady, MrBeast, and Charli D’Amelio. Bradshaw then harnessed this experience as an independent director and was thrust into the creative spotlight with the Doritos Crash The Super Bowl... Read More