Creative director Marc Smith has joined multi-faceted, Santa Monica, Calif.-based studio Los York. Smith is a New Zealand-born and New York-sharpened director, designer, animator, and maker. Smith has spent the last year and a half as a freelance creative director and director with agencies and studios such as 72andSunny, Saatchi & Saatchi, ManvsMachine, DDB, McCann, BBDO; and with brands including HBO, Microsoft, Converse, and Netflix. Previous to that, he served as a staff creative director and director at MPC New York and before that as creative director and head of design with Framestore New York,,,.
The One Club for Creativity has extended its commitment to helping the next generation of diverse creatives enter the industry by transforming its Mentor & Creative program into a free, ongoing global online initiative for fall 2020. The free program is open to individual members of The One Club and past winners of the club’s Young Ones Student Awards looking to break into the industry. The global program connects these aspiring creatives with mentors at One Club corporate member agencies around the world for six weeks of working on briefs and receiving one-on-one professional guidance, career advice and portfolio reviews from top agency creatives. Mentor & Creative is a wide-ranging initiative within The One Club, run jointly by its Membership and Education departments in order to reach a diverse mix of young creatives. Registration for fall closes September 25, 2020, with sessions running October 12-November 20. The upcoming fall program follows on the heels of a trial run this summer, where a diverse group of 97 young creatives–61% female, 44% minority, 15% Black– from 13 countries received online mentorship from 15 offices of One Club corporate members Baldwin&, Barbarian, Cactus, Edelman, MullenLowe Boston, Los Angeles and New York, Publicis Seattle, Serviceplan, Swim, TDA Boulder, Virtue, Wieden+Kennedy New York, Work in Progress and Zambezi. Agencies interested in providing mentorship for the fall can contact Justin Epstein, The One Club corporate member and chapter manager….
The Industry Club (TIC)–a London-based provider of talent and training for creative industries–has launched its Marketing Debuts apprentice initiative targeted at 18-25 year olds within minority and low social mobility groups who might not otherwise consider marketing as a career. London’s adam&eveDDB is one of the first ad agencies to sign up to offer an apprenticeship starting in January 2021. Designed to help equip candidates with the skills needed to adapt to post-pandemic ways of working, the program will run in partnership with government-regulated apprentice provider The Opportunity Group. Starting from January 2021, the 13-month program consists of two unique and highly relevant commercial apprenticeships–Creative Project Management and Social Media and Community Management. Creative Project Management specializes in training managing creative projects in agencies or marketing departments. Learners could be placed in Project Management, Account Management, New Business or Production teams. The program covers topics such as project scoping and risk mitigation, producing effective project documentation and evaluation, resource management and procurement and negotiation. Social Media and Community Management specializes in successfully managing a brand’s social media channels and its communities. Candidates will acquire skills relevant for Social Media, Data and Community Management, PR and Crisis Management teams. The program covers topics such as social media strategy, growing online communities, conflict management, social listening, neuro linguistic programming, data analysis and cybersecurity. Training is provided through The Industry Club’s training arm, The Industry School. Trainers are industry experts who use real marketing case studies and practical methods to produce demonstrable “on the job” skills. Apprentice candidates can apply to Marketing Debuts here by October 19….
RightsTrade, an online sales platform for the film and TV industry, has signed on as a premier sponsor of AFM 2020 Online. This year’s market will take place wholly online over five days, Monday, November 9–Friday, November 13. RightsTrade’s presence at AFM 2020 Online is designed to further expand its footprint and give back to the industry. The company will offer a complimentary trial subscription for the market’s sales and production company exhibitors providing them the opportunity to use the RightsTrade platform and its tools for AFM 2020 and through the end of the year. The trial gives companies the ability to experience RightsTrade’s core set of functionality including integrated video conferencing with video asset streaming within calls, calendaring, messaging, and a self-serve content hub where each seller can list and manage their market titles including metadata, key art, video assets and more. In addition, the main exhibit hub for sales companies on the AFM 2020 Online platform will be called the Industry Offices presented by RightsTrade. It will showcase the online booths for hundreds of sales, production and distribution companies, and international organizations….
