Director Nick Losq has joined Bully Pictures for advertising projects. Losq has already completed several assignments through Bully. They include a multi-spot package for Radio Shack and GSD&M, Austin, related to this year’s World Cup competition, and a campaign for Tribe Hummus through New York agency DeVito Verdi. Losq began his career as an animator and visual effects supervisor with credits in features, commercials, video games and music videos. He spent three years at Backyard Entertainment (now Oktobor Animation) before joining Motion Theory where he was a designer and visual effects supervisor, specializing in stylized forms of animation and effects. He later became visual effects supervisor at MPC, Los Angeles. In 2011, Losq joined Rabbit Content and expanded his repertoire to include live action direction. His output included a Monte Python-inspired campaign for Natural Light beer with 72andSunny, Los Angeles, and a commercial for computer processor maker Snapdragon set in a video game environment for Ogilvy, Los Angeles. It features a battle between a female warrior and an ogre—who has to pause the fight to use his inhaler. Other credits included campaigns for Five Hour Energy for MC Saatchi, Los Angeles, a Southern Comfort project for Wieden & Kennedy, New York, and a spot for Conrad Hotels and Resorts for Y&R, New York….
Publicis Seattle has appointed Ryan Stoner as strategy director, a new position at the agency. Reporting to chief strategy officer Britt Fero, Stoner will lead strategic development for key pieces of T-Mobile business including retail, device relationships, B2B, sponsorship business segments and the brand’s digital/mobile experiences. His team will be charged with identifying and fostering opportunities that will guide growth and expansion of the business, not just communications. Before joining Publicis Seattle, Stoner was the founder of two startups: MoPix as CEO; and Switchcam as VP business strategy & new business. Prior to that, he worked at shops including B-Reel, Omelet and Publicis on key brands such as H-P, Microsoft, Google, Facebook, Activision and InBev. Additionally, Publicis Seattle has rounded out its strategy team with six hires: Sr. strategist Nicole McKeown who comes over from Nintendo of America, as well as Wunderman, where she worked on CRM strategy for Xbox; sr. strategist JP Martin, formerly of Publicis BOS Group and Zeus Jones, having worked with brands such as Purina, General Mills, Breathe Right and Wheat Thins; strategist Marie Matuszewski, a recent VCU Brandcenter graduate; analyst Casey Sperzel who had been at Space150 in Minneapolis; user experience designer Karen Hymes, previously at 180LA and Kimley-Horn and Associates as a designer; and creative technologist Chad Woods who served in the same capacity at The Martin Agency….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More