Production company Superprime has added Rodrigo Valdes to its roster of filmmakers for commercial representation in the U.S.
Mexican-born, L.A.-based director Valdes blends his unique vision and elevated craft to create genre-bending and immersive cinematic experiences. Valdes nurtured his passion for filmmaking at his father’s postproduction company, where he honed his talents by experimenting with color correction, VFX, and green screens. After dropping out of film school, Valdes and a few friends pooled their tuition money to shoot short films. These short films would become music videos and commercials and lead to his co-founding of The Maestros, which has evolved into a leading production company in Latin America.
“As a director, I strive to fuse my passion for cinema with inspired acting and visual storytelling to bring out unexpected feelings in the audience,” said Valdes. “I’m very excited to join the incredibly talented roster at Superprime and take my craft to the next level.’’
Valdes has helmed campaigns for VW, Toyota, Honda, Fiat, Coca-Cola, Gatorade, and The North Face, among others. In the last two years alone, his work has garnered three Cannes Film Lions and two gold Ciclopes, as well as many other international awards. Prior to joining Superprime, he was repped in the U.S. ad arena by Gloria Content.
“Rodrigo’s style is fresh and unique,” said Michelle Ross, managing director/EP of Superprime. “His work with luxury car brands and the way he tells a story in such a beautiful way really captivated us.”
“Sinners” The Big Winner As Selections Are Revealed For African American Film Critics’ 17th Annual Awards
The African American Film Critics Association (AAFCA) has unveiled the winners of its 17th annual AAFCA Awards, recognizing outstanding contributions to cinema, along with its selections for the top 10 films of the year. All the honorees will be celebrated at the 17th Annual AAFCA Awards on February 8 at The Maybourne Beverly Hills in Beverly Hills. Sinners was the big winner, taking first place in the AAFCA’s ranking of the top 10 films of the year. On the strength of Sinners, Ryan Coogler also won for best director and best writing while Michael B. Jordan was named best actor, Wunmi Mosaku earned best supporting actress distinction, Miles Caton was recognized as the best emerging actor, the overall cast was voted best ensemble, and composer Ludwig Göransson topped the best music category. Tessa Thompson won the best actress honor for her performance in Hedda, which was named best independent feature. Damson Idris was named best supporting actor for his work in F1. KPop Demon Hunters was named best animated feature. And The Perfect Neighbor garnered the best documentary honor. “The cinematic voices recognized this year remind us of the power of film to challenge, inspire, and unite,” said AAFCA president and co-founder Gil Robertson. “From bold new visions to unforgettable performances, these winners represent storytellers who are pushing the art form forward while speaking to the moment we are living in. We look forward to celebrating their achievements and the impact their work continues to have on audiences worldwide.” AAFCA’s Top 10 Films list and the winners of the 17th Annual AAFCA Awards are: AAFCA’S TOP 10 FILMS OF THE YEAR 1. Sinners (Warner Bros.) 2.... Read More