Director Loren Denis’ relationship with Superprime Films has extended geographically. The company, which continues to handle her in the U.S. and France, now adds to that territory with Superprime London taking on representation for the director in the U.K. market. Prior to this, Denis was repped in the U.K. by Rattling Stick.
A former model who began her career in New York, Denis developed her visual sensibility from years spent in front of the camera before finding her true calling behind it. Today, she’s known for films that capture her subjects in unguarded, luminous moments.
Her diverse body of work spans clients including HOKA, the Olympics, FIFA, Nike, MGM, and Adidas as well as stars like Lionel Messi, Lewis Hamilton, A$AP Rocky, Neymar and Jane Fonda. In each film, Denis manages to fuse precision with play balancing composition and energy, light and shadow, style and sincerity. Her direction reveals a fascination with what happens between takes: those fleeting seconds when performance falls away and truth emerges.
Most recently, she directed a campaign for HOKA, which celebrates the power of community. “Together We Fly Higher” traces the quiet triumphs and challenges that define a runner’s journey, the highs and lows every runner knows. Set to Bob Dylan’s “Shelter from the Storm,” it captures how progress is never truly solitary, revealing the invisible network of coaches, teammates, and family whose belief propels each step forward.
Rebecca Skinner, co-founder of Superprime Films, added, “Loren’s dedication to her craft has been inspiring to watch through our years working together. She immerses herself into every fragment of the process from start to finish, creating work that feels intimate and instinctive. We’re thrilled to support her next chapter in the U.K.”
