Superprime Films has officially launched Superprime London, marking a new chapter in the L.A.-headquartered company’s continued international expansion. Superprime London will be led by executive producer Francesca Roberts who joins from Anomaly London where she produced award-winning commercial work for Revolut, Skybet and Puma to name a few. With deep ties to the U.K. advertising community and a sharp creative sensibility, Roberts brings both cultural fluency and industry insight to Superprime’s expansion in the region. She will be based out of Creators Inc, who are providing support and infrastructure to the Superprime London office.
While Superprime’s directors have long been recognized globally, this is the company’s first formal presence in the U.K. market and an opportunity to forge new creative partnerships that brings its roster of acclaimed filmmakers even closer to agencies and brands in the region.
“From the very beginning, our focus was on building a strong roster and brand in the U.S., with our eyes always on the U.K.,” shared Superprime founders Michelle Ross and Rebecca Skinner in a joint statement. “We’ve long admired and been inspired by the filmmakers and the work coming out of this market. The U.K. has always felt like a natural place for Superprime to grow, and we’re excited to be part of such a strong filmic community, building relationships and creating award-winning meaningful work.”
Roberts added, “When an opportunity like this comes your way, you don’t say no. Working with Superprime Films to launch the U.K. and Amsterdam is a huge honor. I’m immensely proud to be representing such a mind blowing stable of directors and can’t wait to get into the work. Coming from a long agency background, I have a deep understanding of what brands and creatives want and how to make meaningful stand out work. I look forward to embarking on some wonderful collaborations in this market.”
“We’re delighted to be part of Superprime’s expansion into the U.K.,” said Chris Barrett, commercials managing director at Creators Inc. “They share our passion for exceptional filmmaking talent and bold creative work, and we look forward to supporting their commitment to the market here.”
The London office will represent a selection of Superprime’s directors for commercial productions in the U.K., including Sean Baker, Mike Bernstein, Damien Chazelle, Jon M. Chu, Diego Contreras, Spencer Creigh, James Gray, David LaChapelle, Pablo Maestres, Yorgos Lanthimos, The Malloys, Kiku Ohe, Philippa Price, Ben Quinn, Josh Safdie, Martin Scorsese, Sam Taylor-Johnson, Rodrigo Valdes, and Chloé Zhao.
