Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » Swirl Becomes Part of mcgarrybowen After Dentsu Aegis Deal

    Swirl Becomes Part of mcgarrybowen After Dentsu Aegis Deal

    By SHOOTWednesday, December 6, 2017Updated:Tuesday, May 14, 2024No Comments2218 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Pictured (l-r) are Tom Sebastian, John Berg, Tasha McVeigh and Martin Lauber
    SAN FRANCISCO --

    Dentsu Aegis Network has acquired Swirl, an independent digital-first, full-spectrum ideas agency in San Francisco. Financial terms of the deal were not disclosed. Swirl will become part of global creative agency mcgarrybowen, which is in the Dentsu Aegis family. Swirl expands mcgarrybowen’s capabilities in digital and social-first marketing, branded content, and eCRM.

    Founded in 1997, Swirl lives at the intersection of innovation, technology, and human engagement. The shop has grown to 175-plus people, serving a range of clients including Microsoft Stores, CA Technologies, Juniper Networks, eBay, and HTC. San Francisco Business Times ranked Swirl as the largest independent ad agency in San Francisco and SF Weekly named it the best.

    Simon Pearce, mcgarrybowen US CEO, said, “When we engaged in our initial discussions with Swirl, we were attracted to their human-based insights and how they create meaningful interactions with today’s consumers.” He explained, “Swirl’s strong data-driven approach and unique digital execution combined with mcgarrybowen’s ‘Big Organizing Ideas’ and brand platform thinking take us to new heights. Together we will elevate the way we build brands, and our clients will benefit with a higher return on their marketing investment.”

    Swirl Co-CEO John Berg said, “We have long admired mcgarrybowen because of their reputation in building creative platforms for some of the world’s most beloved and iconic brands. We are excited about the end-to-end capabilities of our combined agencies.”

    “With Swirl joining the mcgarrybowen family, we are now poised to deliver even greater creatively led solutions to the business challenges facing today’s CEOs and CMOs in an increasingly digital economy,” said Nick Brien, CEO, Dentsu Aegis Network Americas. “With strong work for its growing clients, mcgarrybowen has terrific velocity, and Swirl is the perfect complement, culturally and creatively, to accelerate continued growth.”

    Following the acquisition, Swirl will be named Swirl mcgarrybowen. Berg will continue his role as co-CEO, and president of the newly dubbed Swirl mcgarrybowen, reporting to Pearce. Tom Sebastian will maintain his Swirl role as co-CEO, and will take on the added role of global head of content for mcgarrybowen, while Tasha McVeigh will continue in her current role as chief culture officer. Swirl founder Martin Lauber will focus on business development and any strategic integration of his other investments. Swirl will remain in its current location in the Presidio section of San Francisco.

    The addition of Swirl strengthens mcgarrybowen’s West Coast presence and creates synergies with mcgarrybowen’s San Francisco office, which serves key clients Intel and Clorox, among others. The global network of mcgarrybowen’s has 12 offices: New York, Chicago, San Francisco, London, Amsterdam, Paris, Mexico City, São Paulo, Shanghai, Honk Kong, Singapore, and Bangalore.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2017-12-08)
    Category:News
    Tags:Dentsu Aegis NetworkmcgarrybowenSwirl



    Review: Director Nia DaCosta’s “28 Years Later: The Bone Temple” 

    Wednesday, January 14, 2026

    You know what zombie movies never seem to have enough of? Dancing. They've got gore and screaming and lots of guttural snarling, but no boogie. That all changes with "28 Years Later: The Bone Temple" and the dancing here is to — naturally off-kilter — 1980s heroes Duran Duran.

    The fourth entry in an ever-more engrossing franchise is absolutely bonkers — and a triumph. It mixes dark, queasy disembowelment and laugh-out-loud humor in a way that both subverts the genre and leads a way out of it, too.

    Nia DaCosta directs from a returning Alex Garland script and it starts right where 2025's "28 Years Later" — directed by Danny Boyle — left off. If this is your first encounter with the series, you don't necessarily need to go back to 2002's "28 Days Later" but at least to last year's entry.

    Garland's script crackles with jokes about Britain's National Health Service and "Teletubbies" as it sets up an ultimate showdown between good and evil across a flower-and-meadow countryside. DaCosta is fabulous, leaning into the dark and the light with assurance, nailing the twisted tone and celebrating the weirdness.

    We pick up immediately after Alfie Williams' Spike is rescued from a gang of zombies — excuse me, a gang of infected — by another gang of predators led by Sir Jimmy Crystal, whom we first met as an 8-year-old orphan in the last movie. He's all grown up and become a sadistic satanist, which happens sometimes without good adulting.

    Jimmy — played by a diabolical Jack O'Connell in a tracksuit and gold chains, like a low-level Mafia lieutenant from "The Sopranos" — leads a band of young psychopaths, as deadly to both virus survivors as the snarling, semi-human infected. They don blond wigs and each is named Jimmy.... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleEPs Lisa Masseur, Reid Brody Team To Launch Tessa Films
    Next Article Review: Director Craig Gillespie’s “I, Tonya”
    SHOOT

    Add A Comment
    What's Hot

    Emotional Speeches By Jafar Panahi and Ryan Coogler Stir The NBR Awards Ceremony

    Wednesday, January 14, 2026

    Review: Director Nia DaCosta’s “28 Years Later: The Bone Temple” 

    Wednesday, January 14, 2026

    Jury Lineup Is Set For 2026 Sundance Film Festival

    Tuesday, January 13, 2026
    Shoot Screenwork

    Team One and Director Frédéric Planchon Go “Miles & Miles” For Emotional Sanctuary To Launch The Electric 2026 Lexus RZ

    Tuesday, January 13, 2026

    In a world full of speed, overstimulation and tech that delivers everything yet makes us…

    The “A” In AI Stands For Awkward In Tongue-in Cheek Parody Ads Featuring The Jonas Brothers For Almond Breeze

    Monday, January 12, 2026

    Love Song’s Ja’Lisa Arnold Directs A Call To Rethink Aging For Timeline

    Friday, January 9, 2026

    Runner Races Past Temptation In Apple Watch’s “Stool”

    Thursday, January 8, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.