The Transport Accident Commission (TAC) Victoria’s “Meet Graham” produced by Flare Productions and Airbag Productions for Aussie agency Clemenger BBDO Melbourne took the Cannes Lions’ Health & Welness Grand Prix. There was no Grand Prix awarded in the Pharma Lions competition. The Health & Welness and Pharma Lions were awarded on Saturday (6/17), the first day of the Cannes Lions 2017 Festival.
“Meet Graham”–which earlier this month came up a winner in the AICP’s Next Awards Innovation category–shows how the human body would have to be constructed, resulting in a strange, otherworldly creature, in order to be guaranteed of surviving a car crash.
From 2,245 entries received in Health & Wellness, 65 Lions were awarded: 14 Gold, 20 Silver and 30 Bronze. The Health & Wellness Lions celebrate creativity for personal wellbeing and an inspired approach to consumer healthcare, comprising work that publically educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care. For a full list of Health & Welness Lion winners, click here.
Meanwhile the Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly regulated industry. From 590 entries received, 25 Lions were awarded: 6 Gold, 9 Silver and 10 Bronze. Click here for a rundown of the Pharma Lion winners.
Launched in 2014, the Health & Wellness and Pharma Lions celebrate creativity across pharma and healthcare communications, aimed at healthcare professionals, patients and consumers.
Health & Wellness Jury president, Mike Rogers, creative partner, Serviceplan Health & Life, Germany, said “Since the introduction of Lions Health in 2014, it’s been fascinating to witness the incredible impact the Health & Wellness Lion has had on the industry perception of healthcare creativity. We’ve seen the work flourish and this year’s shortlist showed a range and depth of work, crossing technology and the creative use of data.”
Pharma Jury president, June Laffey, executive creative director, McCann Health, Australia & South East Asia, said “In Pharma, we can create work that changes lives and we award the very best work in the world. The shortlist was formidable and there were lots of strong productive arguments in the jury room. Throughout the judging process we were mindful that the work we award reflects what is possible creatively and what can be possible in the future in this highly regulated space.”
Special awards
The Lions Health Grand Prix for Good, open to Gold Lion winning entries ineligible for a Grand Prix in their section, was also awarded to ‘Immunity Charm’ by McCann Health, New Delhi / McCann Worldgroup India, Mumbai, for Ministry of Public Health, Islamic Republic of Afghanistan. The award was judged by Caleb Tiller, executive director of communications & public affairs, the United Nations Foundation, and members of the Pharma and Health & Wellness Juries: Mike Rodgers, June Laffey, Christine Abbott and R. John Fidelino.
Tiller commented “The Lions Health Grand Prix for Good award sits at the cross-section of creativity and social impact. It’s an exciting time for our community, as cross-pollination between sectors is creating new opportunities to engage people in driving social change and improving lives.”
The Healthcare Agency of the Year was awarded to Area 23, New York; second to Medulla Communications, Mumbai; and third to McCann Health, New Delhi.
The Healthcare Network of the Year went to McCann Health; second to FCB Health; and third to The CDM Group.
Louise Benson, executive Festival director of Lions Health, commented, “Lions Health is now in its fourth year and in that time the Pharma and Health & Wellness Lions have become the industry platform for new ideas to be celebrated, discussed and built upon. We’ve seen the quality and the breadth of work across healthcare communications flourish. Lions Health champions creative excellence in this highly regulated field and pushes for greater innovation.”
Revolving around the work, day one of Lions Health, the two-day specialist event taking place during Cannes Lions, kicked-off with mind-opening sessions to advance the future of healthcare communications. McCann Health and “Astro Mike” and Havas Health alongside sci-fi artist Lucy McCrae, took to the stages.
Lions Health also announced the pneumonia awareness campaign “Not available in your country” as the winner of the 2017 Young Lions Health Award. The winning campaign was created by Giulia Marchi, art director, and Giovanni Santoni, art director at Sudler International Milan, WPP Health & Wellness, Italy. This year’s competition was held in partnership with UNICEF and ”la Caixa” Banking Foundation. Participants were required to submit a creative, multi-channel campaign to be launched on World Pneumonia Day on November 12 with the aim of raising public awareness and engagement in the fight against pneumonia and increasing the investment of private and public stakeholders to reach every child in the fight against the disease. Despite pneumonia being preventable, it accounts for 16 per cent of deaths of children under five years old, making it the leading cause of infectious disease deaths among under-fives globally.
