Technicolor Creative Studios, the newly launched collective of creative studios across advertising and entertainment, has hired Anna Watkins as global VP of growth and brand partnerships.
Watkins joins the Brand Experience and Advertising division, headed by David Patton. The hire comes as the advertising division looks to expand its remit and creative offering to brands across the globe.
The collection of Creative Studios under Technicolor’s Brand Experience and Advertising division, MPC and The Mill, are renowned for their work within the advertising creative and production arena. With the hire of Watkins, the Brand Experience and Advertising division will be facilitating more direct-to-brand partnerships, offering an end to end service from creative strategy and ideation through to production as well as expanding its technology driven creative solutions, including virtual productions, immersive AR and VR experiences, interactive products, 3D brand mascots and digital assets.
Watkins was previously managing director at Verizon Media UK, overseeing growth at Yahoo, AOL, and HuffPost. Prior to this she was global CEO Mofilm (You and Mr Jones) and has also served as managing director of Initiative and Guardian Labs as well as CEO of Grand Union. Watkins started her career in advertising at M&C Saatchi and TBWA.
Patton, president of Technicolor Creative Studios, Brand Experience and Advertising, said, “Anna will support the growth of MPC and The Mill’s direct-to-brand offering, in addition to identifying new growth opportunities across the Technicolor Creative Studios, Brand Experience and Advertising division. This is a pivotal hire as we look to focus on how we can faster evolve our offering to accommodate the massive growing demand for our services. Our goal is to be the top provider of creative production to brands globally as they look to lean on new forms of creative technology to connect with their customer base in new and innovative ways.”
Watkins commented, “I am delighted to be joining Technicolor Creative Studios with its stellar creative heritage in visual effects, CG and groundbreaking innovative solutions in the world of creative technology. Both MPC and The Mill are seeing considerable opportunities to grow not only an end-to-end service for our clients from strategy through to production, but also through our ever-increasing creative production capabilities in immersive and interactive marketing across the globe.”
