Technicolor has been instrumental in defining every display technology throughout its 100-year history, and the company is marking its centennial this year by using one of the latest–Sony’s BVM-X300 OLED HDR 4K professional reference monitor.
The production and postproduction house works on features, episodic, and marketing material across the content scale from major studio productions to award-winning independents. Technicolor has been leading the topic of High Dynamic Range (HDR) through many outlets including the foundation of the UHD Alliance. Its services range from color grading, mastering services, VFX and final delivery, all of which have now incorporated HDR content.
“Technicolor’s technology is now also being used in live event production,” said Josh Limor, VP, Technology & Ecosystem Development at Technicolor. “This includes implementation of our award-winning Intelligent Tone Management solution into live workflows to allow for real-time up conversion from Standard Dynamic Range (SDR) to HDR, lowering the cost of HDR live content production, such as sports.”
To handle this new workload, Technicolor is using Sony’s BVM-X300 as its reference monitor to grade features for HDR home video, and HDR television series.
“We grade to the open standard HDR quality metrics established by the UHD Alliance and that content is being released through Technicolor’s HDR delivery system, UltraHD Blu-ray discs, and HDR-10,” added Limor. “The Sony monitor, with its 100% coverage of the P3 gamut at a D65 white point and amazing contrast plays perfectly for creating UHD Alliance premium content, ensuring consumers will have the best experience on both types of UHD Alliance premium certified devices.”
Technicolor is working on HDR content with several major studios and online content providers. “The Revenant” from New Regency was graded at Technicolor, and Technicolor helped Amazon produce the majority of its original series in HDR, including “Mozart in the Jungle” and “Red Oaks.” These titles were graded by Technicolor artists on the Sony X300.
“This monitor has become the de facto “standard reference monitor” for mastering HDR content, primarily due to its stability, uniformity, and fabulous contrast ratio,” added Josh Pines, VP of Imaging Research and Development for Digital Intermediates at Technicolor. “What is especially impressive is the monitor’s ability to maintain color fidelity and contrast at off-axis viewing angles – something surprisingly rare with modern technology displays. This feature is of crucial importance in color correction sessions where several creatives (e.g. the colorist, the cinematographer, director and producers) are typically sitting side-by-side, all viewing the same monitor from different angles simultaneously.”
“Having a monitor capable of full UHD resolution allows us to see the complete resolution of the content being mastered,” said Dennis Berardi, VFX supervisor at MR X, part of the Technicolor family of companies. “Our QC team can see any potential VFX composite or matte issues down to the pixel level and that is not possible on an HD screen even if it has HDR.”
Sony designed the BVM-X300 to fill a specific production need unmet by other reference monitors. “High-dynamic range cameras have been around for a while, but until now, it’s been impossible to really view an image from a camera like the F5, F55 or F65 as it was originally captured,” said Gary Mandle at Sony. “The best you could hope for was to archive the raw content and wait for the display technology to catch up. Now, the X300 presents a solution that allows direct viewing at full range without the need to make any conversion LUTs or changes to the native image.”
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More