Content production partner and creative technology company Tool has expanded its AI Content Group with three new hires. Oden Roberts joins as director of AI, VFX & pipelines, Kelly Spencer arrives as director of partnerships & creative automation, and Ariel Klevecz joins as AI pipeline developer. This brings Tool’s total team of dedicated AI experts to 20+, growing the company’s ability to support brands and agencies in the use of generative AI to scale creative and improve the speed of productions and marketing practices. “As commercial content production evolves, we’re committed to building the infrastructure and talent that will help us serve the needs of where the industry is going,” said Dustin Callif, president of Tool. “Oden, Ariel and Kelly are incredible additions to support Tool’s longstanding focus on combining craft, technology, and brand storytelling.” Roberts brings a deep background in visual effects, creative technology, and scalable AI production systems. As director of AI, VFX & pipelines, he will pair his blend of expertise in traditional VFX and emerging AI tools to build next-generation AI-driven VFX pipelines that enhance creative output and efficiency across Tool’s commercial content work. Thanks to the company’s AI Group, many of Tool’s directors have already leveraged AI in integrated commercial productions, including work for Mentos, BMW and Starburst, with several projects set to debut in the coming months. “More brands, agencies and directors are realizing the creative doors that can be opened through the thoughtful integration of Gen AI, and Tool is uniquely positioned to help them take that first step,” said Michelle Towse, managing director, content at Tool. “Our team of dedicated... Read More