Entertainment agency network Terry Hines & Associates (THA) has acquired design-driven creative content studio Modern Logic. The acquisition–financial terms of which were not disclosed–significantly expands Terry Hines & Associates’ capabilities as a full-service marketing agency, offering clients access to high-caliber creative strategy and execution across the entire marketing ecosystem.
Modern Logic joins a broader collective of specialized agencies within Terry Hines & Associates network that includes the entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop as well as sister agency The MRKT Co. Together, these agencies form a powerful end-to-end platform capable of solving complex brand challenges with creativity, scale, and precision.
“Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.”
Modern Logic’s creative acumen is reflected in its winning the Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity in 2024 for its culture-defining collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads.” The studio has kept that momentum going throughout 2025 with high-profile, headline-grabbing projects for Epic Games and the launch of the latest Fortnite game, as well as the 11-minute branded content short “Fruithead” for Gushers, which further cemented the studio’s reputation for ambitious, entertainment-forward storytelling.
Brain trust
As part of Terry Hines & Associates, Modern Logic chief growth officer Michael Bennett will continue in a similar leadership role, working alongside: Coates, the former president of MOCEAN with a track record for growing agencies and delivering marketing solutions for clients like AT&T, Lexus, Amazon, Waymo, and Activision; and chief strategy officer Allan Gungormez, whose resume includes creative strategy for culture defining brands such as PlayStation, Beats by Dre, and Netflix. Their combined skill sets further strengthen the creative and operational leadership throughout the entire company.
The newly expanded Modern Logic is already hitting the ground running, landing major assignments for some major gaming, tech, and consumer brands that are currently underway.
“What makes this partnership exciting is the opportunity to bring truly integrated solutions to brands that demand it,” Coates said. “If you follow the advertising industry at large, it’s clear we are at an inflection moment where the traditional ‘big’ agency model is not as attractive to brands anymore.”
She added, ”They’re looking for creative partners that are intentionally nimble and responsive with creative minds that understand their brand’s business as well as consumer behaviors and know how to reach them through specialized expertise. They are also looking for partners who can work together fluidly and are responsive by setting new trends. Brands need a partner like Modern Logic whose strategy and design-led approach, combined with THA’s depth across digital, experiential, print, and PR. We’re uniquely positioned to deliver world-class work across every touchpoint.”
Bennett said, “Modern Logic has always been about building bold, culturally resonant work that lives far beyond a single platform. Joining Terry Hines & Associates gives us the scale, resources, and complementary expertise to do that work at an even higher level, while staying true to the creative ambition that defines our studio.”
Gungormez noted, “Cultural relevance is easy to chase; cultural resonance requires structure, taste, and restraint. Uniting Modern Logic with Terry Hines & Associates allows us to build ideas with a deeper understanding of how culture actually moves and how brands can participate in it in ways that feel earned.”
