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    Terry McCarthy named American Society of Cinematographers’ CEO

    By SHOOTUpdated:No Comments1637 Views
    LOS ANGELES --

    The American Society of Cinematographers (ASC) has named Terry McCarthy as CEO of the organization. In this newly created role, McCarthy is responsible for all business matters relating to the Society, including events, educational efforts, and publishing.

    With more than 30 years of experience in journalism, McCarthy is a four-time Emmy® winner and recipient of an Edward R. Murrow Award. He also brings extensive non-profit management experience to the ASC, having previously served as president of the American Academy in Berlin, and prior to that as president and CEO of the Los Angeles World Affairs Council.

    “Terry’s exceptional background in media and global relationship building will help to guide our ongoing outreach and visibility, and expand our publishing and web activities,” said Kees van Oostrum, ASC president. “Our mission is to drive cinematography into the future, steering the conversations around modern image making. The Society and its members are uniquely able to play an important role in maintaining the intentions of filmmakers amidst an expansive landscape of new tools and distribution platforms.”

    McCarthy has traveled throughout the United States, Europe, Asia and Latin America as a reporter, covering political, military and societal issues for TIME magazine, ABC News and CBS News. He speaks six languages–English, German, French, Spanish, Japanese and Chinese.

    McCarthy said, “The entire industry is going through a period of creative disruption. Cinematographers, with one foot in the artistic side and one foot in the technology side, are perfectly placed to play a major role in determining how movies, television and even video games will look in the future. The ASC will shape this discussion through our educational efforts both with our Master Classes, technology committees and public talks at the Clubhouse, as well as in the pages of our magazine, American Cinematographer.”

    On the heels of announcing ASC’s associate membership with IMAGO (the International Federation of Cinematographers), van Oostrum highlights ambitious plans for the ASC moving into 2020. “We plan to further expand our international sessions of the popular ASC Master Classes. We will also program and host our biennial International Summit in June.”

    McCarthy added that there will be special events throughout the year to celebrate the 100th anniversary of American Cinematographer. “This magazine continues to have iconic status, and by the end of this year we will have every one of its 1,200 issues available in a searchable online database–a real treasure trove of 100 years of cinematography!”

    The work of several ASC Committees rounds out the Society’s commitment to advancing the art of cinematography, including the Motion Imaging Technology Council, Vision Committee, and Education and Outreach group.

    The ASC comprises over 400 members around the world, with over 200 associate members working in allied sectors of the industry.

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    Tags:American Society of CinematographersASCTerry McCarthy



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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