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    Home » The-Artery adds 8 new tech & production pros

    The-Artery adds 8 new tech & production pros

    By SHOOTFriday, September 30, 2022Updated:Tuesday, May 14, 2024No Comments991 Views
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    NEW YORK --

    The-Artery has had an infusion of talent, bringing aboard Michael McCarthy, Danielle Shimshoni, Jared Biunno, Abbey Kurtz, Madeline Mack, Samantha Diaz, Leanne Maurer and Maia Rosenbaum who expand the company’s reach into tech while deepening its roots in the creative VFX realm.

    McCarthy joins the team as sr. VFX producer. He has produced broadcast commercials, interactive long format, short format, motion graphics, VR video content, social media and more. He has expertise in managing a wide range of budgets and teams, and has a strong skill set in pipeline development and execution.

    Mack is an award-winning TD and film director. Mack originally joined The-Artery as an executive assistant but quickly proved her worth and versatility tackling the role of resource manager for the creative company’s ever-expanding production needs. She has since come to direct a TV series pilot with The-Artery, implementing her experience from working with director Dan Minahan on several projects. 

    The-Artery is also gaining a new production manager in Shimshoni whose extensive experience in the entertainment industry includes serving as a production coordinator at Impartial Partners and as a former member of The Lincoln Project. She even worked as an actor for several years, giving her insight into production from all angles. This Israeli creative now uses her diverse background to support The-Artery in all VFX and live-action production initiatives inside the studio. 

    Biunno has also recently joined as a VFX coordinator. Although the newest member of the team, Biunno is no stranger to The-Artery, as he has collaborated with the creative company on several occasions throughout his time at PepsiCo and Anheuser-Busch. He brings experience in managing large workflows while producing stellar content, having led PepsiCo and Anheuser-Busch’s content studio and in-house creative agency, respectively. 

    Kurtz has also joined The-Artery, using her technical background from Pratt to excel as a jr. Nuke/CG artist. Diaz, also a Pratt graduate, is also being welcomed to The-Artery as a jr. compositor, where she currently uses her eye for detail to QC all film assets. Her technical skills do not stop there, however, as she is currently training as a Flame Artist. 

    The-Artery is also welcoming intern Rosenbaum from Boston College as a VFX assistant. Last but certainly not least, Maurer has also joined The-Artery team as the community manager. When not attending to the daily needs of the office, she lends her talents as a storyboard artist from SVA. Both individuals have also been involved in the management of The-Artery’s text-to-speech generated, animated virtual talent, SYNTHia.

     

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    Tags:Abbey KurtzJared BiunnoMadeline MackMichael McCarthyThe-Artery



    California May Fine Content Creators Who Don’t Disclose They Were Paid To Post About Politics

    Saturday, August 8, 2026

    Weeks before voting ended in California's primary for governor, Los Angeles-based influencer Shaka Smith took to Instagram to tell his more than 700,000 followers whom he was voting for and why.

    "Healthcare shouldn't bankrupt you, housing should not feel impossible, polluters shouldn't pass their bill to us and artists should not be replaced by AI," Smith said. "That's why I'm supporting Tom Steyer for governor."

    But Smith started the video with a disclaimer: "This is an ad, and honestly, I wish more political content said that first." His caption specified that he was paid by Steyer's campaign.

    California is one of two states, along with Texas, that have passed policies requiring content creators to say if they've been paid by a political campaign to post, and the Golden State is considering cracking down by fining people who don't.

    Campaigns have long worked with celebrities and major influencers to win over voters, but now they are teaming up with smaller creators — sometimes with fewer than 100,000 followers — to reach more tailored audiences. That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.

    "If you're running for president and you are not currently trying to court some of these people or lining up your own people to act as surrogates for you, you're already behind," said Mike Nellis, a Democratic strategist who worked for Kamala Harris' presidential campaign.

    Campaigns tap creators to spread their message
    Questions about transparency have been fueled by high-profile instances of influencers making content intended to... Read More

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