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    The Colonie launches color grading division, hires Jennifer Gaida

    By SHOOTUpdated:No Comments1717 Views
    CHICAGO --

    The Colonie has added colorist Jennifer Gaida to its team. Her hiring marks the launch of the Chicago-based company’s color grading division, rounding out the one-stop editing, design, and postproduction boutique’s full-roster of high-end services and talent.

    Gaida exited Energy BBDO’s Flare and officially joined The Colonie staff at the beginning of the year. A previous three-year stint at Utopic honed her skills as both a colorist and editor. Her addition to The Colonie’s team of editors, designers, creative directors, animators, producers, visual effects artists and finishers provides clients with an accessible collective of top-tier talent–all under one roof.

    Her credits include color grading broadcast commercials and social media campaigns for a mix of national brands, such as Starbucks, Porsche, Revlon, and Pantene. Gaida has also been called on to color grade a variety of independent projects, including the short films Milk Shake and Networking Lunch, as well as several music videos, such as the recently released “Stayed Down” featuring Twista.

    Gaida has settled into The Colonie’s new Blackmagic DaVinci Resolve suite and hit the ground running, completing projects for Perrier, Cresco, La Mer, Walmart, HP, and a Toyota campaign out of Burrell Communications. 

    “In 2020, we plan to continue building The Colonie’s team of out-of-the-box creative thinkers and providing innovative solutions for every size screen while getting the most out of each budget. Our goal is to keep raising the bar and bringing exceptional talent on board. The addition of Jennifer does just that,” said company partner and sr. editor Brian Sepanik.

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    Tags:Brian SepanikJennifer GaidaThe Colonie



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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