Ryan Lietaer is joining the community London as the agency’s managing director. The move reunites him with executive creative director Mark Hunter after they met at Wieden+Kennedy Amsterdam 10 years ago.
Lietaer led W+K’s global Coca-Cola business before leaving to become general manager of BBDO Paris where in addition to leading international new business, he spearheaded the global Pepsi and HP accounts. Lietaer then left BBDO to launch his own creative agency Peoplewelike, in 2013 where his clients included LVMH, Suntory Schweppes, Diageo, L’Oreal, Le Coq Sportif and Weight Watchers.
“Ryan has a rare mix of talent and humanity that resonates strongly with our team. He’s a big impact player and someone who has been a part of great creative thinking his whole career,” said Joaquin Mollá, co-founder and co-CCO of the community.
Daniel Kuypers, Head Of Music At Omnicom Production, Named Chairperson Of The 2026 AMP Awards For Music & Sound
Daniel Kuypers, the head of music at Omnicom Production, and perhaps best known for his 12 years as SVP, executive director of music at Energy BBDO, Chicago, has been named chairperson of the 2026 AMP Awards for Music & Sound, which will be held on May 20 at Sony Hall in New York City.
As a long-time music supervisor and producer, whose career includes running one of Chicago’s most respected indie labels and recording studio, Kuypers brings a unique blend of industry expertise to his AMP Awards role. As chairperson, Kuypers will be tasked with helping assemble the AMP Awards Curatorial Committee, which will review the finalists in each category to ensure they meet the competition’s criteria. Kuypers will lead the committee’s deliberations, which includes the naming of one category winner as the Ryan Barkan Best in Show honoree.
From indie bands to global brands
Kuypers is a 25+ year music industry veteran who has produced music for brands for nearly two decades. Prior to the formation of Omnicom Production, he led music at Energy BBDO for a dozen-plus years. A musician first and foremost, Kuypers first made his musical presence felt when he founded EV Productions and EV Records, an umbrella of Chicago’s most well-respected indie labels, distribution companies, and recording studios. Daniel released over 100 records across three labels and toured the globe as a DJ and performer.
Today, as the head of music at Omnicom Production, Kuypers oversees music for the entire portfolio of Omnicom agencies worldwide, working with internal teams, clients, artists, and music companies to use music in innovative ways and create value for both artists and clients. Kuypers’ duties have included music supervision, music... Read More