Editor Nate Cali, who brings a distinctive passion for cars and automotive filmmaking to his work, has joined The Den, a woman-owned house.
An Orange County native, Cali attended Los Angeles Film School where he graduated with a Bachelor of Science in editing. He credits SoCal culture for sparking his love of classic cars, and also inspiring his focus on automotive editorial.
Cali started his career in the business 16 years ago, and has worked at numerous shops, most recently PS260. He has overseen features, music videos, digital content, and commercials, editing campaigns for clients including Reebok, Funny or Die, Nike, Levi’s, and Apple. More recently, his work has focused on international automotive brands including Corvette, Audi, RAM, Jeep, Chevy, and BMW.
For Cali, there’s an emotional component to his editing, especially with his automotive work. A car is a machine that moves us, transporting us from place to place in a kind of narrative. Cali enjoys the process of finding the emotional feeling of this, bringing heart to the work. Cali’s favorite ad to date is his work for Dodge. “Performance Made Us Do It” highlights the American stalwart’s new electric car. He was able to pitch the idea with the agency and help create the voice around how Dodge will move into the electrical chapter of their story. His ability to truly collaborate with the agency, Sheet Metal Arts, was a game-changer and Cali hopes to work more closely with agencies going forward.
Cali’s latest project, a Maserati spot with ex-soccer superstar David Beckham, launched December 15.
