A new chapter begins for The Sweetshop USA as production company Interrogate officially merges with The Sweetshop Global, uniting two creative forces under one brand.
The merger marks a major step in The Sweetshop’s evolution, expanding its global network and strengthening its position in North America. Interrogate’s founding partners are no strangers to Sweetshop, with Jeff Miller and George Meeker holding the joint title of co-managing director and executive producer for The Sweetshop US since its conception in 2019.
“George and Jeff have been such an important part of the Sweetshop family since 2019. Over the years we’ve built a relationship grounded in trust, integrity, and a genuine love for the craft of filmmaking. Partnerships like this are very special and we feel very lucky to have found that with them,” said Melanie Bridge, CEO of The Sweetshop. “They’re not only an incredibly smart duo, but also deeply respected and well loved across our global team and director roster. With the extraordinary group of directors they’ve built at Interrogate now coming into the fold, our roster becomes even stronger, making this a real double win for all of us.”
Meeker, co-managing director and executive producer at The Sweetshop USA, noted, “From day one, our relationship with The Sweetshop has been built on a shared belief in the power of craft and creative ambition. Bringing Interrogate fully into the fold is a natural evolution of that partnership. It allows us to scale what we’ve built, collaborate more deeply across a truly global network, and continue delivering the kind of bold, innovative work our clients and directors expect.”
The merger also brings fresh creative energy to an already stacked roster. Among the directors joining the fold are names like Vince Gilligan (Breaking Bad, Better Call Saul), Daniel Sackheim (X-Files, Game Of Thrones, Law & Order, ER), Bart Timmer (Heineken, VW’s “Laughing Horses,” Centraal Beheer‘s “Acupuncture”), and Ole Peters (Audi, BMW’s “The 7,” Mercedes-Benz), to name just a few.
Miller, co-managing director and EP at The Sweetshop USA, said, “At the core of this has always been a commitment to our directors and the work. This merger gives them access to a global platform while preserving the close, collaborative environment we’ve built–bringing together world-class talent, emerging technology, and new storytelling in a way that’s seamless for our clients and inspiring for the work.”
Notably, Miller and Meeker recently led production on the award winning, groundbreaking film, Submerged, for Apple’s Vision Pro. The first-ever scripted immersive film, directed by Oscar-winning filmmaker Edward Berger, earned industry recognition and global attention for its innovation and craft, further showcasing the duo’s breadth of capabilities.
For Meeker and Miller, this merger opens a world of new opportunities, connecting them to Sweetshop’s global family of creatives and offering full access to The Gardening.club, Sweetshop’s AI-powered storytelling division at the intersection of technology and imagination.
For clients, it means more creative firepower and richer resources, without losing the trusted relationships and familiar faces they already know. Interrogate clients will continue working with their existing roster of directors, alongside Sweetshop’s local and global talent across Australia, New Zealand, Asia, the U.K., and beyond.
