Industry veteran Tina Allan is joining BBDO New York in the newly created role of EVP, director data solutions. Allan’s goal will be to help “the work even better” by taking fuller advantage of all the analytical tools available at BBDO and elevating its existing partnership with Annalect, Omnicom’s marketing technology platform, to augment what the agency already offers. She was most recently chief client officer at RAPP. Allan will become a member of BBDO New York’s senior management team.
“We all know that, used smartly, data can help inform the creative product: what’s working, what’s not, in real-time and throughout the creative process,” said John Osborn. president and CEO, BBDO New York. “The problem is it can be overwhelming. Tina is someone who focuses on marrying logic and magic to drive clients’ businesses forward. She makes the complex simple. She is a connector, an accelerator. As chief client officer at RAPP, she worked with a number of current BBDO clients and knows about greater collaboration for better outcomes for our clients.”
A 20-year veteran of RAPP in various capacities, Allan helped lead the organization through changes across many of its core data-driven capabilities and disciplines. She worked closely with clients like American Family Insurance, HP, Pfizer and Time Warner Cable, and across sectors such as healthcare, automotive, B-to-B and retail, helping to deliver consistent, meaningful results driven by precision, purpose and aptly applied analytics.
