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    Home Β» Toby Trygg joins Ogilvy Health as executive creative director

    Toby Trygg joins Ogilvy Health as executive creative director

    By SHOOTWednesday, November 20, 2019Updated:Tuesday, May 14, 2024No Comments1734 Views
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    NEW YORK --

    Toby Trygg has rejoined the Ogilvy network as executive creative director where he will lead the creative teams at Ogilvy Health’s New York office.

    Trygg, who began his career more than 20 years ago at Ogilvy as an art director, comes to Ogilvy Health from McCann Health, where he held the post of SVP, group creative director. He has an extensive, 16-year background in consumer marketing and an additional seven years in the pharma and healthcare ecospheres. Trygg brings a truly multidisciplinary approach and disruptive thinking to Ogilvy Health.

    In his new role, Trygg will be responsible for overseeing the creative teams located at the agency’s NY-based office where he will drive forward the creation of cutting-edge brand identities and execute breakthrough healthcare marketing campaigns. Mr. Trygg will report directly to Samantha Dolin, Ogilvy Health’s chief creative officer.

    Trygg has been pioneering the use of new media and technologies in partnerships with new media outlets and platforms including Facebook, Google, and Snapchat. He was recently recognized by Facebook as one of the top 15 social thought leaders in the pharma industry. Trygg is a founding member, and current board member of Facebook’s Health Advisory Panel.

    Trygg has received many awards and much recognition from some of the most prestigious creative competitions in the industry including Cannes Lions, London International Awards, Global Awards, and The Creative Floor Awards.

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    Tags:Ogilvy HealthToby Trygg



    Review: Filmmaker Lynne Ramsay’s “Die, My Love” Starring Jennifer Lawrence

    Thursday, November 6, 2025

    A primal punk spirit rages through Lynne Ramsay's "Die, My Love," a jagged, go-for-broke psychodrama starring Jennifer Lawrence as an increasingly unhinged new mother and Robert Pattinson as her husband. In this cauldron of marital nightmare, set in a ramshackle rural Montana home, there are fires, real and imagined, and a variety of wildlife. There's an incessantly yapping dog, brought home by Jackson (Pattinson) shortly after the couple move in from New York. There's a horse in the road, inopportunely. And on the shirt on Grace (Lawrence) is a tiger. But, more than these animalistic flourishes, there is Grace, herself. In a moment early in the film, she prowls on all fours through tall grass, with a knife in her hand. The shorthand description of Ramsay's film, adapted from a 2012 novel by the Argentine writer Ariana Harwicz, is that it's about a woman with postpartum depression. But that's not quite right. It's more about the power and urges of a woman who, like a beautiful, feral creature, is not taking to domestication. That's the appealing through line of "Die, My Love," though it can be difficult to firmly grasp it in Ramsay's piercing but tediously overamplified character study. Still, as unkempt and overwrought as "Die, My Love" is, it's not a movie that's timidly weighing in on parenting and gender roles. There's plenty to admire in Ramsay's uncompromising and delirious portrait of marital hell, particularly in the bracingly raw performance of Lawrence. The abandon with which she throws herself into the role is enough to make you exclaim "Mother!" Grace and Jackson have moved near his childhood home. Their house belonged to Jackson's uncle before he killed himself. Jackson's parents (Nick Nolte, Sissy Spacek) live nearby, and Spacek's knowing... Read More

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