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    Home » Tool Enters Into Strategic Partnership With 3D Studio Les Filles du 9 Novembre

    Tool Enters Into Strategic Partnership With 3D Studio Les Filles du 9 Novembre

    By SHOOTThursday, December 1, 2022Updated:Tuesday, May 14, 2024No Comments2012 Views
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    Eric Nyira
    LOS ANGELES --

    Creative production partner Tool and France-based 3D visual studio Les Filles du 9 Novembre have formed a strategic partnership under the banner Tool France. The new partnership will be Tool’s dedicated 3D studio for projects in North America.

    This announcement represents an extension and evolution of Tool’s experiential and digital capabilities. Tool France will focus on AR, game engine development, Metahuman creation, immersive environments, 3D design and animation. The studio will work in tandem with Tool’s Los Angeles-based office to offer U.S. based clients a more robust 3D offering specializing in 3D optimized for the web and interactive installations.  

    Prior to the official partnership, Tool and Les Filles du 9 Novembre worked together on a number of projects including Score with Pogba, a one-of-a-kind web-based AR game for Pepsi and Pizza Hut; Coke Byte, an AR game to launch the brand’s first ever flavor born in the Metaverse; a virtual game experience for the launch of Gap x Balenciaga; and an exclusive in-store AR experience for Vans’ 2022 holiday campaign.

    “Having worked with Les Filles du 9 Novembre on previous projects, we recognize the shared passion to leverage 3D to create the next generation of interactive advertising” said Dustin Callif, president of Tool. “With Tool looking to be at the forefront of mixing IRL experiential and AR to evolve the ways in which brands connect with consumers, this new partnership will advance Tool as an innovation led creative production partner.”

    Les Filles du 9 Novembre was founded in 2017 by creatives Sophie Langohr and Eric Nyira in France. The small team of designers, 3D experts, and artists, collaborates with brands like Samsung, Dior, Stella Artois and Paramount Pictures to deliver creative projects from initial conception through production.

    “We’re extremely excited to partner with a powerhouse such as Tool, expanding our footprint in North America and helping U.S.-based brands create meaningful 3D experiences for innovative formats such as AR, MetaHumans and the Metaverse,” shared Langohr and Nyira in a joint statement.

    Being a premier partner of Niantic and 8th Wall, Tool continues to be at the forefront of creating experiential and digital led advertising particularly, most recently in webAR. The 3D expertise of Les Filles du 9 Novembre makes for an ideal partner moving forward.

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    Category:News
    Tags:Eric NyiraLes Filles du 9 NovembreSophie LangohrToolTool France



    Funny and Feminist Fashion Advances The Storytelling In “Palm Royale”

    Friday, November 14, 2025

    When Kristen Wiig steps out of a vintage Rolls-Royce in the opening scene of Season 2 of "Palm Royale," she's sporting a tall, yellow, fringed hat, gold platform sandals and sunny bell bottoms, with fabric petals that sway with every determined step. It's the first clue that the costumes on the female-driven comedy are taking center stage. The Apple TV show made a splash in its first season with the starry cast, high production values and ubiquitous grasshopper cocktail. Wiig's character, Maxine, tries to break into Palm Beach high society in 1969 and bumps heads with co-stars Carol Burnett, Allison Janney, Leslie Bibb and Laura Dern. But also playing a starring role are the vintage designer frocks that reflect each character. For Season 2, which premiered this week, Emmy-winning costume designer Alix Friedberg says she and her team coordinated "thousands" of looks that reflect the characters' jet-setting style. She says 50-60% of the brightly colored and graphic print costumes are original vintage designer pieces, sourced by shoppers and costume designers. "The looks are so iconic. Sometimes Kristen will walk in in something, and it brings tears to my eyes," Kaia Gerber — who plays Mitzi — said in a recent interview. The creative process entails more than shopping If not original vintage, Friedberg's team builds the costumes, and if a character has to wear an outfit in multiple scenes or in big dance numbers, the team may create duplicates to preserve continuity. Friedberg says she was lucky to find so many vendors with vintage designer pieces in great condition. "(Bibb's character) Dinah wears a few original Oscar de la Renta pieces that are really so perfect. Bill Blass was a big one, Oleg Cassini," Friedberg says. "There's a... Read More

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