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    Tool Enters Into Strategic Partnership With 3D Studio Les Filles du 9 Novembre

    By SHOOTUpdated:No Comments2226 Views
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    Eric Nyira
    LOS ANGELES --

    Creative production partner Tool and France-based 3D visual studio Les Filles du 9 Novembre have formed a strategic partnership under the banner Tool France. The new partnership will be Tool’s dedicated 3D studio for projects in North America.

    This announcement represents an extension and evolution of Tool’s experiential and digital capabilities. Tool France will focus on AR, game engine development, Metahuman creation, immersive environments, 3D design and animation. The studio will work in tandem with Tool’s Los Angeles-based office to offer U.S. based clients a more robust 3D offering specializing in 3D optimized for the web and interactive installations.  

    Prior to the official partnership, Tool and Les Filles du 9 Novembre worked together on a number of projects including Score with Pogba, a one-of-a-kind web-based AR game for Pepsi and Pizza Hut; Coke Byte, an AR game to launch the brand’s first ever flavor born in the Metaverse; a virtual game experience for the launch of Gap x Balenciaga; and an exclusive in-store AR experience for Vans’ 2022 holiday campaign.

    “Having worked with Les Filles du 9 Novembre on previous projects, we recognize the shared passion to leverage 3D to create the next generation of interactive advertising” said Dustin Callif, president of Tool. “With Tool looking to be at the forefront of mixing IRL experiential and AR to evolve the ways in which brands connect with consumers, this new partnership will advance Tool as an innovation led creative production partner.”

    Les Filles du 9 Novembre was founded in 2017 by creatives Sophie Langohr and Eric Nyira in France. The small team of designers, 3D experts, and artists, collaborates with brands like Samsung, Dior, Stella Artois and Paramount Pictures to deliver creative projects from initial conception through production.

    “We’re extremely excited to partner with a powerhouse such as Tool, expanding our footprint in North America and helping U.S.-based brands create meaningful 3D experiences for innovative formats such as AR, MetaHumans and the Metaverse,” shared Langohr and Nyira in a joint statement.

    Being a premier partner of Niantic and 8th Wall, Tool continues to be at the forefront of creating experiential and digital led advertising particularly, most recently in webAR. The 3D expertise of Les Filles du 9 Novembre makes for an ideal partner moving forward.

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    Category:News
    Tags:Eric NyiraLes Filles du 9 NovembreSophie LangohrToolTool France



    Director Mark Rydell, An Oscar Nominee For “On Golden Pond,” Dies At 97

    Friday, August 14, 2026

    Mark Rydell, the Oscar-nominated director of the sentimental blockbuster "On Golden Pond" who worked with such Hollywood heavyweights as Henry Fonda, Katharine Hepburn, Steve McQueen and John Wayne, has died. He was 97.

    His daughter, Amy Rydell, told The Hollywood Reporter that her father died Thursday of natural causes at a retirement community for the entertainment industry in the Woodland Hills section of Los Angeles.

    "Hard to put into words how much I loved my dad," she posted Friday on her Instagram account. "He was truly one of a kind. Funniest and most talented person I've ever known."

    "On Golden Pond" earned 10 Oscar nominations
    "On Golden Pond," which teamed Fonda with Hepburn and his daughter, Jane Fonda, was nominated for 10 Oscars. Henry Fonda and Hepburn won leading acting honors and the film won for screenplay, which Ernest Thompson adapted from his play of the same name. Rydell was nominated for directing but lost to Warren Beatty for "Reds."

    It earned over $119 million at the box office, making it the second-highest grossing film of 1981 behind "Raiders of the Lost Ark."

    "On Golden Pond" was Henry Fonda's final movie role. He starred as Norman Thayer, an emotionally brittle and distant father who becomes more accessible at the end of his life after his teenage grandson spends the summer with him and his wife, Ethel (played by Hepburn), at their cottage in New England. The film's story resembled Fonda's real-life relationship with daughter Jane, who said working on the movie together helped resolve some of their issues. The elder Fonda died at age 77 months after winning his only Oscar.

    Rydell's other Oscar-nominated films were "The Fox" in 1967, "The Reivers" with McQueen in 1969,... Read More

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