Tool of North America continues to expand its content roster by adding award-winning director Jordan Bahat, best known for his campaigns for Samsung, Gatorade, Jeep, and Equinox.
Starting his career in music videos, Bahat has directed MTV VMA-nominated pieces for Twenty One Pilots, a UK MVA-nominated video for Christine and the Queens, and videos for Meg Myers, Jamie Commons, and Leon Else. Bahat's work has garnered awards and recognition from Vimeo with seven Staff Picks, Clio, Slamdance, and D&AD.
Tool will represent Bahat in the U.S. market. He had previously been handled by Caviar.
Nancy Hacohen, Tool’s managing director, said, “Jordan knows how to successfully tell a concise and impactful story while conveying a powerful sense of emotion.”
Bahat said of Tool, “They’ve got an excellent reputation for delivering groundbreaking work in commercials, technology, and live content, and I look forward to all our new creative adventures together.”
Lawsuit Alleges That TikTok Was Aware Of Risks Its Platform Posed To Kids and Teens
TikTok was aware that its design features are detrimental to its young users and that publicly touted tools aimed at limiting kids' time on the site were largely ineffective, according to internal documents and communications exposed in a lawsuit filed by the state of Kentucky.
The details are among redacted portions of Kentucky's lawsuit that contains the internal communications and documents unearthed during a more than two year investigation into the company by various states across the country.
Kentucky's lawsuit was filed this week, alongside separate complaints brought forth by attorneys general in a dozen states as well as the District of Columbia. TikTok is also facing another lawsuit from the Department of Justice and is itself suing the Justice Department over a federal law that could ban it in the U.S. by mid-January.
The redacted information — which was inadvertently revealed by Kentucky's attorney general's office and first reported by Kentucky Public Radio — touches on a range of topics, most importantly the extent to which TikTok knew how much time young users were spending on the platform and how sincere it was when rolling out tools aimed at curbing excessive use.
Beyond TikTok use among minors, the complaint alleges the short-form video sharing app has prioritized "beautiful people" on its platform and has noted internally that some of the content-moderation metrics it has publicized are "largely misleading."
The unredacted complaint, which was seen by The Associated Press, was sealed by a Kentucky state judge on Wednesday after state officials filed an emergency motion to seal it.
When reached for comment, TikTok spokesperson Alex Haurek said: "It is highly irresponsible of the Associated Press to... Read More