Tool of North America has signed Danish director Martin Aamund to its live-action roster for worldwide representation. His body of work spans documentaries and commercials.
A resident of Copenhagen, Aamund–who was previously repped by Persuade for spots and branded content–is known for his creative, yet methodical approach to human-centered storytelling. Aamund began his filmmaking career directing documentary films for the UK’s Channel 4 and France’s Canal Plus. Since then, he has directed award-winning commercials for major brands including McDonald’s, IBM, Samsung, Nokia, Budweiser, Johnny Walker, Peugeot and San Pellegrino. He’s been honored by the Epica Awards, the CLIO Awards, the Cannes Lions International Festival of Creativity, and the New York Film Festival.
“I’d been exploring joining a global company with American roots for some time,” said Aamund. “There’s no more exciting production leader in the US market right now, and Tool’s commitment to creative development and exploration made it clear to me that their team offers the greatest opportunity for me to grow as an artist.”
“We’ve been admirers of Martin’s craft for years, but when we saw his work for San Pellegrino last year, we knew he was a star,” said Oliver Fuselier, Tool’s managing partner, live action.
The addition of Aamund follows Tool’s recent receipt of the Cannes Lions’ highest production honor, the Palme d’Or.
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More