World War Seven has added directorial duo Mister (comprised of Miche Sieg and Rose Chirillo) to its roster of talent. If you’re wondering why those look like girls’ names, it’s because they are. And if you’re wondering why two girls go by Mister, it’s because their combined initials are MR, and they thought maybe branding themselves like men would help them get a job. (Surprise! It did.)

Mister’s journey to becoming sought-after comedy directors arrived after 10 years as advertising creatives, but not before a pit-stop in parody ads for real products (and then a side-quest in deciding they would rather make the products themselves). After spending years developing award-winning work for myriad brands as agency creative directors, Sieg and Chirillo decided that they wanted to make the ads themselves too, so they pivoted to directing.

So began a journey into helming hilarious and mildly unsettling campaigns for brands like Peelz, Orangetheory, Manscaped, GoDaddy, Hot Pockets, JanSport, and ESPN--shooting stomach puppets, ventriloquist dummies, and talking cows for creative briefs that demand Mister’s offbeat brand of fun. Prior to joining World War Seven, Mister had most recently been repped by Greenpoint Pictures.

From their earliest days as directors, Mister became known for creating witty and wondrous worlds, beginning with their fever-dreamy anti-vaping campaign for Truth. Building upon the universe they created for Truth’s fake vape brand, Depression Stick, the campaign kick-started Mister’s love affair with surreal, slightly unhinged world-building.

Always committed to the bit, Mister created parody ads for real, absurd products like Cock Block--a cutting board named after the shape it’s cut in--and A Pair of... Read More