The Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarizing the overall performance of the advertising industry for calendar year 2015 based on the results of 45 global, regional and national creative award contests.
Among the winners for 2015 are: BBDO as the most awarded agency network in the world; BBDO New York as the most awarded agency; Smuggler topping all production companies; and P&G/Always’ “#LikeAGirl” from Leo Burnett Toronto (with a centerpiece film directed by Lauren Greenfield of Chelsea Pictures) the most awarded campaign across all media.
Highlights from the 2015 Gunn Report include:
Most Awarded Film Commercial in the World 2015
1 John Lewis, “Monty’s Christmas”, adam&eveDDB (London)
2 Leica Gallery São Paulo, “100”, F/Nazca Saatchi & Saatchi (São Paulo)
3 Twix Bites, “#TBT Bites” campaign, BBDO New York (New York)
Most Awarded Print / Out of Home Ads and Campaigns in the World 2015
1 Buick Road Safety “Human Traffic Signs” campaign, Lowe China (Shanghai)
2= KFC “Burger”/ “Drumstick”/ “French Fries”, BBDO Proximity (Kuala Lumpur)
2= Samsung, “Safety Truck”, Leo Burnett (Buenos Aires)
Most Awarded Digital Ads in the World 2015
1 Honda Civic Type R, “The Other Side”, Wieden+Kennedy (London)
2 Geico, “Unskippable” campaign, The Martin Agency (Richmond)
3 Under Armour, “I Will What I Want – Gisele Bundchen”, Droga5 (New York)
Most Awarded All Gunns Blazing in the World 2015
1 Always, “#LikeAGirl”, Leo Burnett (Toronto)
2 ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk”, GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)
3= Intermarché, “Inglorious Fruit & Vegetables”, Marcel (Paris)
3= No Somos Delito (We Are Not Crime), “Holograms For Freedom”, DDB Spain (Madrid)
Most Awarded Campaigns Across All Gunn Report Media 2015
1 Always “#LikeAGirl”, Leo Burnett (Toronto)
2 John Lewis, “Monty’s Christmas”, adam&eveDDB (London)
3 ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk”, GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)
Most Awarded Agencies in the World 2015
1 BBDO New York (New York)
2= adam&eveDDB (London)
2= AlmapBBDO (São Paulo)
Most Awarded Networks in the World 2015
1 BBDO
2 Leo Burnett
3 DDB
Most Awarded Countries in the World 2015
1 USA
2 UK
3 Australia
Most Awarded Advertisers in the World 2015
1 Volkswagen
2 Samsung
3 Nike
Most Awarded Production Companies in the World 2015
1 Smuggler (London, Los Angeles, New York)
2 Stink / Stink Digital (London, São Paulo, Moscow)
3 Blink Productions (London)
Most Awarded Directors in the World 2015
1 Dougal Wilson (UK)
2 Augusto Gimenez Zapiola (Argentina)
3= Jones+Tino (Brazil)
3= Ringan Ledwidge (UK)
Donald Gunn, founder of The Gunn Report, said, “The great thing about the advertising industry is how quickly it evolves. With so many great ideas coming from all over the world, it’s sometimes hard to keep track of all the inspirational breakthrough work and who’s behind it.”
“We’ve analyzed the results of the most important awards to bring valuable insight, data and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond,” added Donald.
The Gunn Report 2015 guest editor, Jeremy Craigen, global chief creative officer of Innocean Worldwide, who has contributed his own personal commentary to the report and awards tables, says, “I’ve always been a huge fan of The Gunn Report. It gives you a far broader picture of the industry that no one award show alone can do. And judging by the work I’ve seen, I’d say 2015 was a pretty good vintage.”
The ranking tables, accompanying ads and commentaries as well as country comparisons (population and ad market size/ranking) are now available to view here.
