Steve Miller of @radical.media directed this spot which showcases a football team’s depth or lack thereof. A scrawny guy reports to the coach’s office, informed that he’s the new starting quarterback. Turns out the team is down to its sixth string QB because the first five signal callers have to stay at home to wait for an important package.
The fourth stringer then informs the coach about FedEx’s Deliver Manager, a service which narrows down the window of delivery or offers other options so folks can plan their days accordingly. The sixth stringer just talked his way out of a starting gig–and his understudy–who’s revealed to be a sr. citizen–has lost out on first backup status.
Agency is BBDO New York.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More