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    Home Β» Top Spot of the Week: Hyundai’s “Speech”

    Top Spot of the Week: Hyundai’s “Speech”

    By SHOOT StaffFriday, October 25, 2013Updated:Tuesday, May 14, 2024No Comments11244 Views
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    --

    Mike Maguire of Biscuit Filmworks directed this spot in which a renegade leader talks of his survival skills in a zombie-infested society. He boasts to a band of followers that he’s managed to kill over 300 zombies because he knows how to live off the land and how to fight.

    One follower points out that he also has the benefit of a rigged Hyundai which is all tricked out as a zombie killing machine.
    He retorts that the follower also has a zombie-killing tool, a large, sharp stick.

    The spot–which ran during the premiere episode of The Walking Dead–then directs viewers to a website, WalkingDeadChopShop.com, where they can outfit their own Hyundai as a zombie survival machine.
    Ad agency is Innocean USA.

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    Category:Top Spot of the Week



    Picture North Signs Director Kevin Oh For Commercials and Branded Content

    Monday, April 20, 2026

    Picture North has added director Kevin Oh to its roster of talent for U.S. representation spanning commercials and branded content. Prior to joining Picture North, he had most recently been freelancing.

    An observational director known for his detailed composition and narrative timing, Oh has become known for work that is grounded in real moments and subtle performances that drive every film forward.

    Originally a physics instructor, the pull towards storytelling brought Oh to the world of advertising and with it, the opportunity to direct. He has directed commercials for brands including Adidas, Coca-Cola, Disney, FIFA, Google, Nike, Jack Daniels, and a Puma campaign starring RosΓ© from Blackpink. A well-rounded filmmaker, Oh is also an accomplished DP and photographer, allowing him to step into many roles on a project and meaningfully collaborate with nearly every department.

    β€œTo be honest, joining Picture North felt like a natural alignment more than a decision,” said Oh. β€œI tend to put a lot of weight into the details and the relationships behind the work. And since this is something I plan on doing for the rest of my life, that foundation was extremely important to me. There’s a level of care, accountability, and precision at Picture North that I really value. It feels like the kind of partnership where we can build something meaningful and hold each other to a higher standard with every step forward we take together. I’m excited where this path leads both of us.”

    Martin Rodahl, executive producer and founder of Picture North, added, β€œKevin is a multiple threat signing! He’s obviously a very accomplished motion director, but his still photography portfolio makes him even more competitive. His background in advertising... Read More

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