Jonas �kerlund of Serial Pictures directed this spot in which a large audience–all dressed head-to-toe in black–pulses to a song being performed at an open-air concert.
Standing out, though, in the crowd, are an attractive man and woman both dressed in white. They join together and escape the sameness of the pack. They get into a 2014 Lexus IS sport sedan which peels away and heads to the open desert, the antithesis of the previous crowd. The spot emphasizes that things designed to draw a crowd are good, but leaving the crowd behind is more rewarding.
Agency was Team One Advertising.
The director’s wife, wardrobe stylist B �kerlund, brings a sophisticated level of styling to the work, creating angular, iconic looks with contemporary yet timeless clothing and accessories.
Will The Emmys Be The “Shogun” Show? What’s In Store For Sunday’s Primetime Ceremony
The Emmys have become the "Shogun" show well before Sunday's ceremony even begins. The FX series about political machinations among local lords, Portuguese traders and a wandering British sailor is already the winningest series for a single season in Emmy history after taking 14 trophies at the precursor Creative Arts ceremony on Sunday. The main Emmys show could not only extend its lead — it could bring historic wins for its lead actors. Here's a look at the 76th Primetime Emmy Awards, which will be held Sunday night at the Peacock Theater in Los Angeles, hosted by Dan and Eugene Levy and airing on ABC. "Shogun" steamrolls into Sunday "Shogun" could win six more trophies, including best drama series, best actor in a drama for Hiroyuki Sanada and best actress in a drama for Anna Sawai. Though if it fails to win in the biggest categories, "Shogun" may end up feeling like a sports team that has a record-setting regular season then tanks in the playoffs. Sanada, 63, is a revered veteran Japanese actor whose face may be familiar to most American viewers for films including "The Last Samurai" and "John Wick: Chapter 4" even if his name is not. He's favored by most experts to win best actor over more widely known performers including Gary Oldman, Donald Glover and Idris Elba. Sawai, 32, even less known in the U.S., is in the same situation, favored over famous names like Jennifer Aniston — who had been considered a frontrunner for "The Morning Show" before the "Shogun" wave took shape — and her castmate Reese Witherspoon. Either Sanada or Sawai would be the first Japanese actor to win an Emmy. When "Shogun" led all Emmy nominees with 25 at the announcements in July, many — including The Associated Press — suggested it... Read More