Jonas �kerlund of Serial Pictures directed this spot in which a large audience–all dressed head-to-toe in black–pulses to a song being performed at an open-air concert.
Standing out, though, in the crowd, are an attractive man and woman both dressed in white. They join together and escape the sameness of the pack. They get into a 2014 Lexus IS sport sedan which peels away and heads to the open desert, the antithesis of the previous crowd. The spot emphasizes that things designed to draw a crowd are good, but leaving the crowd behind is more rewarding.
Agency was Team One Advertising.
The director’s wife, wardrobe stylist B �kerlund, brings a sophisticated level of styling to the work, creating angular, iconic looks with contemporary yet timeless clothing and accessories.
Anna Boden and Ryan Fleck Tell “Freaky Tales,” Look Back On The Impact Of Sundance On Their Careers
When Sean Baker accepted the Best Director Oscar this month for Anora, he made an impassioned plea for the theatrical motion picture. “Where did we fall in love with the movies? At the movie theater,” he affirmed, adding that it’s “a communal experience you don’t get at home.” The shared experience of being in an audience--being moved to tears, laughter, or stunned into silence--is like no other. And it is all the more invaluable in a world where we've become increasingly divided. Writers-directors Ryan Fleck and Anna Boden know all too well the richness of the in-theater experience. Boden recalled last year’s Sundance Film Festival when Freaky Tales--a feature she and Fleck teamed on--was screened before a capacity crowd. Described by Boden as a “crazy, popcorn, fun film,” Freaky Tales elicited a loud, boisterous response from the audience. “The laughter was loud,” as was the applause “when crazy shit went down,” she noted. Now Fleck and Boden, a long-time directing team dating back to their film school days, hope to see and hear that audience reception replicated in theaters across the country as Freaky Tales is slated for wide release by Lionsgate on April 4. Freaky Tales is a genre mashup set in Oakland, Calif., Fleck’s hometown, in the 1980s. Its ensemble cast includes Pedro Pascal, Ben Mendelsohn, Jay Ellis, Dominique Thorne and Normani. The directing team describes it as a personal fever dream fantasy incorporating Fleck’s youthful obsessions from sports, movies and music. The film had been percolating within Fleck for some 30 years, springing from his childhood experience in the 1980s with influences ranging from basketball to hip-hop to punk rock. Fleck at one point called... Read More