Bruno Bossi of Egg Films directed this spot in which a man is behind the wheel of his Mercedes, loving life and in particular his luxuriant mane. His perfectly coiffed hair seems to be a source of pride. He even runs his fingers through his lovely head of hair as he admires himself in his rearview mirror.
Suddenly, we hear a beep, which brings him back to reality and puts his eyes back on the road and off his hair. Our eyes then can’t help but notice his scalp–turns out he is actually bald.
A super reads, “When your mind wanders, Attention Assist brings it back.”
Agency is Net#work BBDO, Johannesburg.
Category:Top Spot of the Week
Meryl Streep, Christian Slater and Jacob Tremblay Among Winners of Children’s & Family Emmy Awards
The National Academy of Television Arts & Sciences (NATAS) unveiled the winners of the 3rd Annual Children’s & Family Emmy® Awards which took place at Television City in Los Angeles on Saturday (3/15). Meryl Streep won the Emmy for Outstanding Children’s Personality ("Storyline Online"), while Christian Slater was recognized as Outstanding Lead Performer in a Preschool, Children’s, or Young Teen Program ("The Spiderwick Chronicles"). Jacob Tremblay earned his first Emmy in the Outstanding Younger Voice Performer in a Preschool, Children’s or Young Teen Program category ("Orion and the Dark").
Other notable winners include Phoenix Laroche, who won Outstanding Younger Performer in a Preschool, Children’s or Young Teen Program ("The Velveteen Rabbit"), becoming one of the youngest Emmy winners. Meanwhile, Sesame Street’s Leslie Carrara-Rudolph received her first Emmy for Outstanding Puppetry Performer after seven nominations.
“The producers and craftspeople recognized during the two ceremonies today are serving television’s youngest viewers and their families in creative and important ways. It is an honor to celebrate their exceptional work and achievements,” said Adam Sharp, president and CEO of NATAS. “We are proud to use the Children’s & Family Emmy Awards platform to celebrate them today and everyday.”
Eric Bauza (Voice of “Bugs Bunny” and “Daffy Duck”) served as host. Fran Brill, Emmy® Award-Winning performer and puppeteer (“Sesame Street,” “The Muppet™ Show”) was presented with the Lifetime Achievement Award by Dave Goelz (“The Muppets”).
Presenters at the Children’s & Family Emmy® Awards and the Children’s & Family Creative Arts Emmy® Awards represent a wide... Read More
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