Ushering in the season of holiday cheer are six NBA stars decked out in this year's Special Edition Xmas Day Uniforms: Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James. All but LeBron face a row of baskets with sleigh bells attached to each net. The players begin shooting balls from three-point distance in a choreographed fashion, each swish producing a different bell note.
Swish after swish, we begin to recognize it's a song they're playing–specifically, the holiday classic "One-Horse Open Sleigh." The emphatic final note (usually shouted as "Hey!") is sounded by an alley-oop by LeBron James.
This concerto of perfectly timed three-pointers promotes the Adidas Winter Court collection worn by NBA players exclusively during Xmas day games. Fans can now purchase the special one-game-only uniforms at nbastore.com.
Jonathan Klein of O Positive directed the holiday spot for Goodby, Silverstein & Partners.
Picture North Signs Director Kevin Oh For Commercials and Branded Content
Picture North has added director Kevin Oh to its roster of talent for U.S. representation spanning commercials and branded content. Prior to joining Picture North, he had most recently been freelancing.
An observational director known for his detailed composition and narrative timing, Oh has become known for work that is grounded in real moments and subtle performances that drive every film forward.
Originally a physics instructor, the pull towards storytelling brought Oh to the world of advertising and with it, the opportunity to direct. He has directed commercials for brands including Adidas, Coca-Cola, Disney, FIFA, Google, Nike, Jack Daniels, and a Puma campaign starring Rosé from Blackpink. A well-rounded filmmaker, Oh is also an accomplished DP and photographer, allowing him to step into many roles on a project and meaningfully collaborate with nearly every department.
“To be honest, joining Picture North felt like a natural alignment more than a decision,” said Oh. “I tend to put a lot of weight into the details and the relationships behind the work. And since this is something I plan on doing for the rest of my life, that foundation was extremely important to me. There’s a level of care, accountability, and precision at Picture North that I really value. It feels like the kind of partnership where we can build something meaningful and hold each other to a higher standard with every step forward we take together. I’m excited where this path leads both of us.”
Martin Rodahl, executive producer and founder of Picture North, added, “Kevin is a multiple threat signing! He’s obviously a very accomplished motion director, but his still photography portfolio makes him even more competitive. His background in advertising... Read More