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    Top Spot of the Week: Toshiba’s “Endless Performance”

    By SHOOTUpdated:No Comments12597 Views
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    Psyop and McCann London took a trip beyond the tablet in this spot which explored the features of Toshiba’s newest device. Psyop’s Fletcher Moules and Kylie Matulick co-directed the piece.

    “We worked together to define four key themes of the tablet to be characterized throughout the spot: film and music, productivity, gaming and connectivity,” said Moules. “We wanted to articulate each function in a way that was fun and silly, yet informative and worked well with our overall design concept.”

    Psyop approached the project as if it were a mini-film, working with a team of designers and concept artists to sketch the energetic worlds. The camera moves forward through the unique characters and detailed environments as they dissolve and reveal all four intertwining themes.

    “We were tasked with conceptualizing these ideas but given the trust and freedom to roam creatively,” added Matulick. “Every aspect of this project was extremely collaborative, from early concepting through the finishing touches.”

    Psyop placed viewers in the action which as a never ending infinity feel, using 3D cameras, symbolic elements and matte painting environments to add depth and dimension to the shots.

    “Production for ‘Endless Performance’ was totally different to any other job,” noted Moules. “There is a lot to see in this project and we needed to be sure to strike the balance between content and viewing speed. We hope audiences will find something new every time they watch it.”

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    Category:Top Spot of the Week



    “Spider-Man: Brand New Day” Maintains Record Box Office Pace; “The Odyssey” Sets New High For Nolan

    Sunday, August 9, 2026

    "Spider-Man: Brand New Day" continued its blistering pace in theaters, collecting $144.5 million domestically over its second weekend, according to studio estimates Sunday, while Christopher Nolan's "The Odyssey" set a new high for the director.

    The Sony-Marvel release has accrued $1.67 billion worldwide in just 10 days of release, putting it on a trajectory to be among the biggest blockbusters ever. Domestically, no movie has racked up a higher total faster. In U.S. and Canadian cinemas, "Brand New Day" has grossed $655.1 million thus far. Overseas, it's already surpassed $1 billion.

    It took only seven days for "Brand New Day" to become the highest grossing movie of the year, easily displacing "Toy Story 5" ($1.07 billion worldwide). No Sony film has ever cleared $100 million in its second weekend before. It came close to toppling the best sophomore frame on record: "The Force Awakens," with $149.2 million in 2015.

    Christopher Nolan's "The Odyssey" also crossed $1 billion. In its fourth weekend, the Universal Pictures release added $31.5 million domestically to bring its global total to $1.1 billion.

    Nolan's Homeric epic is the director's first movie to reach that threshold since 2012's "The Dark Knight Rises." It now ranks as Nolan's biggest box-office hit ever, not accounting for inflation, eclipsing both "The Dark Knight Rises" ($1.08 billion) and 2009's "The Dark Knight" ($1 billion). Nolan's "Oppenheimer" ($975 million) ended just shy of the milestone.

    A big part of that success, of course, has been on IMAX. With $147.3 million domestically on the company's large-format screens, "The Odyssey" now ranks as IMAX's highest grossing domestic release of all time.

    "The Odyssey" still has one major market left. It opens in... Read More

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